By: Kala Halbert & Jacob Robinson What Is a Value Proposition? As a business, you must know and understand your value proposition. Not sure what that means? It’s just what it sounds like – a promise of value to be provided to a customer. It’s a critical aspect to...
by: Amy Hoglund Customer service (noun)- the assistance and advice provided by a company to those people who buy or use its products or services. As you’re reading this, think of the best customer service experience you’ve ever had. Was it great because the customer...
by Bill Reinhart The importance of team chemistry can never go overlooked. Having a rock star group of employees is great, but without the ability to come together as an elite team, you’re nothing but an assembly of individuals set out for your own pursuits. That is...
Your Homepage's Goal The homepage is the most important page on your website. It's where the battle for customers is won or lost. As a small business owner, you must make sure that your homepage is prepared to convert visitors into leads. Is your homepage built to...
by Brittany Keenan Is there such a thing as a perfect website? Well, honestly, that depends. Web trends are constantly changing. Working with a team of experts will help you better understand what works versus what doesn’t for your industry. Define Your Audience...
By Katie Sheldon “88% of consumers using the internet will look toward online reviews before making their purchasing decision.” – Trustpilot “I got an awful review on Facebook (or Google or anywhere else). What do I do?” Working with small- to medium-size businesses,...
By: Holly Czuba This is big news in our industry right now. Google is going to stop showing non-mobile-friendly websites in their mobile search results. Business owners stand to lose half of their visibility on the web if they're not ready. I say "half their...
by Bryce Tedeschi In an age where customers always have the last word, it’s important to keep a finger on the pulse of what people are saying about you online. Reviews influence buying decisions (90% of customers say buying decisions are influenced by online reviews....
By: Jacob Robinson Real World Statistics for the Modern Business As a business owner you are always working to outsmart and outperform your competition. Fact of the matter is, your competition is doing the exact same thing to you! Here are some stats that put the...
By: Kyle Mills One of the most important things for any business owner, big or small, is making sure you have a marketing plan in place to position yourself as an expert in your field. If you’re running a business by yourself, or even with a small team, it’s difficult...
by: Amy Hoglund If you haven’t noticed, the power of social media is growing. Its become a big part of our everyday lives! It’s where many get the news, the latest promotions for our favorite brands, find out the latest scandal in the entertainment world, and it’s the...
By: Jacob Robinson 71% of consumers have ended their relationship [with a business] due to poor customer service. Tweet This! The landscape of today’s business environment is as cut-throat and competitive as ever. With so much competition and a multitude of channels...
Updated April 12, 2017 With Google’s constant algorithm updates, local search has been taken to a whole new level. Basic SEO practices like keyword research, meta tags, indexing, and penalty recovery are still in place. However, content, directory listings, and mobile...
by Kala Halbert Are you making any of the the following errors with your small business website? You’ve spent the last year improving your search engine rankings, beating your competition and finally made it to the first page of Google. Congratulations! Unfortunately,...
By: Holly Czuba Getting to the Bottom of Great Customer Service Why I Believe It's the Best Marketing, Sales & Loyalty Strategy Do you know about Open Forum by American Express? It's a great resource for business owners. I receive their weekly article round-up via...
By: Jacob Robinson The principle of ‘value added’ is critical for every business owner to understand, no matter how small or large you are, or plan to be in the future. If you can focus on and implement this concept, you will set your business up for long-term...
And other musings about the commercials aired during the big game. by Holly Czuba As a marketer the biggest sporting event of the year is an exciting time to judge commercials. I came into work this past Monday and was asking everyone what they thought of the Super...
By: Katlin Botsford What if I told you, as a business owner, to stop going above and beyond for every customer that walks through your door? Are you kidding me? Of course I’m going to do everything I can for all of my customers! Let’s dig into what I’m saying. There...
By Ryan Dearth “If you can’t explain it simply, you don’t understand it well enough.” -Albert Einstein Every SEO professional knows the tactics and strategies required to improve rankings and search visibility for a client's business or organization. We have a...
By: Jacob Robinson We put so much credence into the coveted first born of our website, the ‘Home Page’. This is where most of our effort is focused. And rightfully so! This is where customers make an initial judgment about us and our brand. But what happens next?!?...