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A pipe bursts late at night. A roof starts to leak. Or an air unit stops on a hot day. The owner grabs a phone. Then, they search Google for help. Your business may do great work. You may have a skilled crew. Yet none of that helps if your name is hard to find. Here’s...
There is no secret switch for better Google rankings. You can’t change one word and jump to first place. You also can’t buy a better spot in local results. Instead, Google looks for clear and trusted signs. It wants to know what you do. It also wants to know where you...
Picture this: Your business has a 4.9-star rating. Happy customers leave kind reviews. Some even tell long stories about your great work. But your phone stays quiet. You check your Google profile again. The reviews are still there. Your past customers clearly trust...
Let's do some quick math. You spend $500 on Google Ads this month. You get a few clicks. Maybe a couple of calls. One job books. You make back your money, barely. Next month you do it again. And the month after that. And if you ever stop paying, the calls stop too....
You wouldn't show up to a job without the right tools. No pipe wrench, no job. No multimeter, no job. Wrong tools make everything harder, slower, and more expensive. Marketing works the same way. If you're using the wrong tools to get customers, or five different...
Two times a year, your phone explodes. First heat wave of summer? Everyone's AC is dying. First cold snap of fall? Every furnace in town decides it's done. You're turning down calls. Your crew is exhausted. You're printing money. Then the mild weather hits. Suddenly...
Spring hits and the phone doesn't stop ringing. Storm season brings more work than you can handle. The crew is busy, the revenue is solid, and everything feels like it's clicking. Then fall arrives. The calls slow down. Jobs get harder to find. And you spend the slow...
Most small business owners think about reviews the same way they think about a scoreboard. The more you have, the better. And while that's not wrong, it's only part of the picture. There's another side to the review game that most owners don't know about. And it might...
When a new patient has back pain and needs help fast, they're not asking a neighbor for a recommendation. They're pulling out their phone and searching "chiropractor near me." What they see in the next five seconds will decide who gets their business. If your Google...
There's a chance your competitor is doing one thing you're not, and it's costing you real jobs. You do good work. You show up on time. You solve problems that most people can't. But if a homeowner searches "electrician near me" and your name doesn't show up, none of...
Here's a funny thing about running a small business: you probably know more about your industry than 90% of the people walking through your door. You've also probably spent years figuring out which questions customers ask before they buy, which problems they didn't...
There's a long-standing belief in the trades that branding is something for sneaker companies and tech startups. It's for the folks with marketing degrees and corner offices, not for the plumber who shows up at 6 a.m. with a wrench and a coffee. The work speaks...
There is a plumbing company in your market right now that is not necessarily better than you. Their techs are not more skilled. Their trucks are not newer. But they are answering faster, following up automatically, and booking jobs you never even knew you...
Most dental practices have a Google Business Profile. Very few have one that is actually working. There’s a meaningful difference between a listing that exists and a listing that convinces someone to call, and that difference is going to show up directly...
There's a question that comes up almost every time a small business owner starts taking their online presence seriously: "How often do I actually need to post on my Google Business Profile?" That’s a fair question, and the answer matters more than most people...
Accountants are in the trust business. Before anyone hands over their financial records, their tax documents, or the books for their small business, they want to know the person on the other side of the desk is credible, experienced, and (at least ideally)...
That sinking feeling when a 1-star review pops up is something every small business owner knows. It's personal. The business is something that's been poured into (time, money, late nights, and early mornings relentlessly), and then a stranger on the internet reduces...
Nobody discovers they have a rodent problem and thinks, "I'll spend some time researching pest control options this weekend." The call happens fast. Someone spots something they shouldn't have spotted, mild panic sets in, and within about four minutes they're on...
Every year, the world of SEO dramatically changes with the trends. Old school on-site tactics and keywords are no longer the priority. The rise of artificial intelligence, voice search, and Google Maps integrations has completely changed how customers find local...
If you’re running a small business, chances are your to-do list never really ends. At the same time, there’s an endless list of new tools, trends, and advice — all claiming to be “essential” to small-business growth. In 2026, the real challenge isn’t keeping up. It’s...
It’s a challenging time to be a contractor, to say the least. In exchange for doing work they enjoy, contractors tackle several challenges, including rising material costs, a tight labor market, and high customer expectations. Fortunately, technology innovations...
Think back to the last time you hired a home remodeler. You didn’t simply jump to the first Google search result to find a trusted name. Like most homeowners, you likely read Google reviews, browsed photos, and combed through each remodeler’s Google Business Profile...
Your expertise lies in aesthetics, not algorithms. Yet, your next client is actively looking for your services on Google right now. Your Google Business Profile is the digital storefront they will see first, but a basic listing simply gets lost in today's competitive...
Making your presence known on an online local business directory is a great way to expand your reach and boost brand awareness. Local business directories are used by customers who need a product or service in their area. It's the most popular way to discover new...
Your next client is likely searching "salon near me" on their phone right now. In that moment, your Google Business Profile is your only chance to make a great first impression and win their business. With 76% of people who conduct a local search visiting a business...
Are you looking to increase foot traffic to your bar or restaurant? Did you recently open a new location in a different area, and want to get the word out? If you own a local restaurant, you'll need to get serious about your Google Business Profile. A Google Business...
Think of your Google Business Profile as an extension of your website. It's an invaluable tool that can help boost brand awareness in your local community and help potential prospects familiarize themselves with your products and services. If you own a local...
Individuals who need a moving company for their upcoming local or long-distance move likely use Google to find local references. The best way to ensure your moving company is at the top of the search engine results page is to set up and optimize your Google Business...
Your Google Business Profile is a free marketing tool that supports increased leads to your towing business, brand awareness within your community, and improvement in your search engine rankings. It also helps position your business in the Map Pack, or the three...
Nowadays, every business needs a solid online presence, especially contractors who rely heavily on generating leads in their local area. An optimized Google Business Profile (GBP) can help you stay visible and connected to the local community, ensuring you...
In today's digital age, search engine optimization is a must-have. These marketing tactics are designed to help boost your online presence, increase organic traffic, and help you climb the ranks on the SERPs. If you don't have a well-thought-out SEO strategy and an...
SEO for financial services is vital for any company in the finance industry. Accounting firms, investment services, tax companies, and insurance providers can enjoy incredible success by using financial SEO services. That said, using SEO strategies is no longer an...
There's more that goes into search engine optimization than what meets the eye. If you don't have an in-house SEO expert, you must learn to juggle everything from on-site SEO optimization to local-specific strategies. All of these components are more important than...
A fine-tuned medical SEO strategy is vital to maintaining a healthy pipeline of leads and growing your online presence. If your medical practice isn't setting time aside to optimize landing pages, use the right keywords, or prioritize the best on-site SEO initiatives,...
Designing a fabulous website is only half the battle it takes to capitalize upon an online business presence. The classic saying 'build it and they will come' doesn't apply; in order to actually visit your site, potential customers will need to be able to find it on...
In the ever-evolving digital business landscape, maintaining active online profiles on key platforms such as Google Business is not just recommended but crucial for a company's online visibility. This is more than about just having a business website; it's about...
Keywords, title tags, and backlinks aren't the only SEO factors that search engines prioritize. In fact, many of the design elements you incorporate on your website can impact your rankings, too. Customers want to seamlessly be able to shop, explore, and make a...
Do you own a flooring business and are looking for new ways to stand out from the competition? Have you been searching for ways to increase your visibility online and attract more customers? If so, SEO (Search Engine Optimization) may be the key to getting on the...
Do you own an HVAC business and are looking for new ways to stand out from the competition? Have you been searching for ways to increase your visibility online and attract more customers? If so, SEO (Search Engine Optimization) may be the key to getting on the first...
Owning a business means utilizing marketing, and today, digital marketing is the most effective way to reach your clients no matter what type of industry you are in. Specifically, search engine optimization (SEO) is at the core of this process as it allows you to...
In the digital age, even local businesses like plumbing contractors need a solid online presence to stay competitive. Most people now rely on search engines to find local services, and if you’re not ranking on the first page of Google, you’re missing out on a...
In today's hyper-connected world, the importance of digital marketing in creating successful businesses cannot be overstated. Among the numerous online tools and platforms available, Google Business Profile Posts, a feature of the widely-used Google Business Profile,...
Owning a tree service company can be an exciting way to translate your green thumb and love of plants into a rewarding enterprise. However, business ownership comes with its challenges, one being the need to spread the word about your new business and gain customers....
In the ever-evolving realm of the internet, backlinks have emerged as more than mere links; they are the building blocks of a website's credibility and authority in the discerning eyes of search engines. For small businesses determined to amplify their online...
Do you own a roofing business and are looking for new ways to stand out from the competition? Have you been searching for ways to increase your visibility online and attract more customers? If so, SEO (Search Engine Optimization) may be the key to getting on the first...
Top-ranked Google Map results always get more clicks. That’s no secret. But simply knowing how to rank on Google Maps is not enough. For maximum reach and exposure, your business has to rank in the top 5. When 93% of consumers search for local businesses online, the...
In the ever-evolving landscape of the digital age, the significance of local SEO (Search Engine Optimization) for small business owners cannot be overstated. As businesses strive to establish a robust online presence and attract local customers, local SEO has emerged...
No business owner wants to receive the dreaded notification that their Google My Business (GMB) listing has been suspended. Unfortunately, it happens to even the most experienced marketers from time-to-time. Whether your Google My Business suspension is due to a...
Do you own a moving business and are looking for new ways to stand out from the competition? Have you been searching for ways to increase your visibility online and attract more customers? If so, SEO (Search Engine Optimization) may be the key to getting on the first...
Do you own a towing business and are looking for new ways to stand out from the competition? Have you been searching for ways to increase your visibility online and attract more customers? If so, SEO (Search Engine Optimization) may be the key to getting on the first...
Are you a home service contractor struggling to make your business stand out from the competition? Have you been searching for ways to increase your visibility online and attract more customers? If so, SEO (Search Engine Optimization) may be the key to getting on the...
If you're running a business and want to attract more customers to your physical store, boosting your online visibility through local SEO is key! Local SEO involves optimizing your digital presence and website to show up more often in local search results—which can...
Enhance your marketing strategy by knowing the differences between SEO and SEM and how to successfully implement both strategies in your online campaign. What’s the Difference Between SEO & SEM? SEO (search engine optimization) and SEM (search engine marketing)...
A Google business profile is an essential aspect of online marketing for local businesses. Often referred to as an "online billboard," it can help you get your business information in front of users before they even visit your website. However, having multiple Google...
As a small business owner, SEO (Search Engine Optimization) can be an intimidating concept to wrap your head around. How do you ensure that potential customers can easily find your business online? One simple way is by optimizing and maintaining local business...
If you work for or operate a service area business (SAB), odds are high that you work and operate in more areas than just where your business is located. The battle then becomes making sure Google finds your website relevant for all those areas. There are numerous...
Have you noticed that Google no longer uses pages to organize their search results? In October 2021, Google successfully rolled out their continuous scrolling feature for mobile users. Now, Google has finally introduced this feature for desktop users. What is...
As the 2022 calendar year is quickly drawing to a close, now is the perfect time to try some new massage therapy marketing ideas for your massage therapy business. If you’ve been wondering how to get more massage therapy leads, we’ve got a ton of things you can...
Working with a digital marketing agency, internet marketing or online marketing agency, website design company or SEO company is a great way to get more bang for your buck in paid advertising, especially when it comes to small business marketing and customer targeting...
With Q4 of 2022 about to begin, now is the perfect time to try some new pest control marketing ideas to grow your pest control business. If you’ve been wondering how to get more pest control leads, we’ve got a ton of things you can try—and it all begins with your pest...
Working with a digital marketing agency, internet marketing or online marketing agency, website design company or SEO company is a great way to get more bang for your buck in paid advertising, especially when it comes to small business marketing and customer targeting...
You may have started your mold removal company to serve your community. As the lead contractor, your mind thinks about perfecting the art and satisfying customers. The last thing in your head is digital marketing. Digital marketing is essential to the survival of a...
As we are quickly approaching the end of 2022, now is the perfect time to try some new chiropractic marketing ideas to grow your chiropractic practice. If you’ve been wondering how to get more chiropractic leads, we’ve got a ton of things you can try—and it all begins...
Working with a digital marketing agency, internet marketing or online marketing agency, website design company or SEO company is a great way to get more bang for your buck in paid advertising, especially when it comes to small business marketing and customer targeting...
Working with a digital marketing agency, internet marketing or online marketing agency, website design company or SEO company is a great way to get more bang for your buck in paid advertising, especially when it comes to small business marketing and customer targeting...
With the third quarter of 2022 in full swing, now is the perfect time to try some new concrete advertising ideas to grow your concrete business. If you’ve been wondering how to get more concrete leads, we’ve got a ton of things you can try—and it all begins with your...
Working with a digital marketing agency, internet marketing or online marketing agency, website design company or SEO company is a great way to get more bang for your buck in paid advertising, especially when it comes to small business marketing and customer targeting...
Have you ever wondered how to grow your fencing business? If so, this article is what you need because marketing for fence contractors is effective. The only catch is that fence contractor marketing ideas can vary business-to-business, but the good news is that the...
The second half of 2022 is underway, making it the perfect time to try some new nail salon marketing ideas to grow your nail salon business. If you’ve been wondering how to promote nail businesses, we’ve got a ton of things you can try—and it all begins with digital...
Working with a digital marketing agency, internet marketing or online marketing agency, website design company or SEO company is a great way to get more bang for your buck, especially when it comes to small business marketing and growing your business in Lubbock, TX....
As a family law practitioner, it’s important to find ways to market yourself in ways that differentiate you from the competition. Without consistent family law marketing efforts, you may struggle to grow your practice and keep a consistent flow of cases coming through...
Working with a digital marketing agency, internet marketing or online marketing agency, website design company or SEO company is a great way to get more bang for your buck, especially when it comes to small business marketing and growing your business in Shelby, MT....
Now is the perfect time to try some new junk removal marketing strategies to grow your junk removal business. If you’ve been wondering how to get more junk removal leads, we’ve got a ton of things you can try—and it all begins with your junk removal website design....
Working with a digital marketing agency, internet marketing or online marketing agency, small business website design company or small business SEO company is a great way to get more bang for your buck, especially when it comes to small business marketing and growing...
Your bakery makes the most delicious baked goods in your area – but how do you get the word out? Your loyal customers will certainly spread the news through word of mouth. But you need a more powerful strategy to draw in a significant amount of new customers for your...
With the second quarter of 2022 winding down, now is the perfect time to try some new deck builder business marketing ideas to grow your deck builder business. If you’ve been wondering how to get more deck builder leads, we’ve got a ton of things you can try—and it...
Since we’re nearly halfway through 2022, now is the perfect time to try some new private investigator marketing ideas to grow your private investigator business. If you’ve been wondering how to get more private investigator leads, we’ve got a ton of things you can...
Townsquare Interactive is an established digital marketing company committed to helping small businesses grow their brand. Since 2012, we have been working closely with local market leaders and entrepreneurs to develop custom digital marketing strategies that deliver...
"Content is king." This is a phrase often thrown around in the SEO world, and for a good reason! Content gives search engine crawlers information about your site so they can properly index and rank it, which is how your site gains organic visibility on the search...
Should You Hire an SEO Professional? Yes. Well, maybe. If you are reading this, then there is a good chance you are a business owner. There’s also probably a good chance you have heard the phrase “Oh, I can do that myself” before. Maybe you’re a plumber and you have...
Seeing your website at the top of the first search engine results page (SERP) is an accomplishment for any business. We all want that page-one ranking, but there are right ways and wrong ways to get there. Since its launch, Google has had to regularly update its...
If you’re a small business owner in El Paso, Texas, your success depends on you making the most of your advertising and marketing budget. But what’s the best way to do that? Should you work with a local digital marketing agency? (Yes!) Should you analyze local SEO...
Updated on October 17, 2022 In the world we live in today, you are falling behind if your business is not online. According to reports, over 1 billion people actively use Google and its products, and 46% of all Google searches are for local businesses. Along with...
Do you know the difference between search engine optimization (SEO) and search engine marketing (SEM)? Unfortunately, the terms are often used interchangeably, even though they’re different strategies. That can make it hard to determine which of the two is a better...
At the surface level, lead generation is every business’s ultimate goal. Leads are potential customers, so collecting leads is, by all accounts, a sound business move. However, not all leads are created equal, and not all methods of gathering them guarantee quality....
Last week, we discussed recent changes and developments in local SEO and how you can capitalize on them. We touched on semantic search and how to optimize for it, bounce rates and click-through rates. This week, we’ll continue our evaluation with an in-depth look into...
It's important to keep pace with the times and remain up to date with the latest digital marketing trends, especially when it comes to local SEO. We want to keep you informed by highlighting a few of the most important factors that will make or break any SEO campaign...
As a business owner, you’re likely familiar with the concept of marketing and its two forms: print and digital. Print has long been the traditional method, on par with word-of-mouth marketing, and includes everything from brochures and flyers to mailers and business...
Guest Author: Nadine Mumford Sometimes, search engine results will have you questioning everything you thought you knew about marketing. Google ranks some businesses on page 1, and it often feels like there is no rhyme or reason to it. Why are competitors, regardless...
Guest Author: Ryan Dearth “Know your enemy and know yourself, and you can fight a hundred battles without disaster.” – Sun Tzu Competitive analysis, or knowing the top competitors in your industry or vertical, is an essential strategy—not just for SEO, but for any...
No matter which public space you’re in or where you look, you’re likely to spot at least one person engrossed in their phone, tapping and scrolling their way through the latest text and picture posts. In the age of Facebook, Twitter, Instagram and Snapchat, social...
By Stephen Douvros I’ve seen it a thousand times. You’ve seen it, too. Your website is getting visits from some interesting places, like what appears to be a former Soviet republic, or maybe Paris (France, not Texas), but why would that happen when you’re focusing all...
By Victoria Putnam Last week, we touched on a few of the things you can DIY to improve your SEO strategy. One of those things was writing unique, keyword-rich content, so, this week, we’re going to focus on how you can accomplish that. What's Your Word Count? The...
By Victoria Putnam The world of search engine optimization (SEO) can seem confusing and overwhelming when you’re on the outside looking in. What is it, and should it really be the most important aspect of your online marketing strategy? Do you even need a strategy at...
Get in Front of Your Target Audience Think of the Super Bowl - it comes once a year with millions of viewers at a time. Millions of people tune into the commercials between plays, to see which companies come up with the most creative ads. Think of the Internet, now....
Updated on April 4, 2023 What is Search Engine Optimization? Search engine optimization has big implications for all small businesses – yours included. So, what is SEO? The first thing to recognize is that your potential customers are searching on Google for your...
by Jamie Pitzen What Google's Possum Update Means for Your Business Google’s search algorithm is ever-changing, and we’re here to keep you up to speed with the latest updates. The latest change you should know about? An update to Google’s Local Algorithm, Possum,...
by Scott Johnson 1. Get your Business page setup and verified. This is a whole other conversation itself, but if you don’t have a Google My Business (GMB) page to begin with, you can follow the instructions Google has provided. Click HERE to learn how to verify your...
by Ryan Dearth SEO Tips for Bloggers By now you probably know that content is king and that if you want to rank well within search engines you need awesome content. If you are writing blog posts for your website, you may sometimes wonder - will search engines “like”...
by Katherine Genske What's the Deal with Local SEO? Many business owners ask, "wouldn’t it make sense to be found all across the state – or nation?" More areas being found means more business, right? Wrong. Think about this: you’re at work, looking to grab a quick...