Updated April 12, 2017 With Google’s constant algorithm updates, local search has been taken to a whole new level. Basic SEO practices like keyword research, meta tags, indexing, and penalty recovery are still in place. However, content, directory listings, and mobile...
By: Holly Czuba Google rarely gives us explicit information about how they rank websites in their search results. SEOs make educated guesses and experiment and extrapolate from what Google does reveal. We know what works and what doesn't, but Google never lays out...
By Ryan Dearth “If you can’t explain it simply, you don’t understand it well enough.” -Albert Einstein Every SEO professional knows the tactics and strategies required to improve rankings and search visibility for a client's business or organization. We have a...
By Kala Halbert Okay business owners – you’re sitting on your couch on a Sunday evening, thinking about the week ahead and you decide to pull up Yelp to see if there are any new reviews from the busy past weekend. First one's good, next is better and then BAM - punch...
By Carissa Foley As businesses prepare to move into 2015, an online presence needs to be the #1 area to invest advertising dollars. When evaluating advertising dollar allocation small business owners have a tendency to look at their website as a cost rather than an...