Online reviews are a powerful marketing tool for your business. Think about it: how often do you hop online to see what other people are saying about a product or service you’re interested in purchasing? All the time, right? Your potential customers are doing the same...
Reputation Monitoring
Respond to Reviews Like a Pro With These Tips From Other Business Owners
How do you respond to reviews for your small business? If you don’t respond to them at all, you might be in trouble. The worst thing you can do is ignore customer feedback—whether it’s positive or negative. If you are responding to reviews, how’s your tone? Do you...
The Five T's of Online Review Management
Tips for Battling the Negative Reviews Blues You know your business like the back of your hand – after all, you built it from the ground up. But, thanks to a quick Google search, you barely recognize your own business after reading the slew of damaging reviews that...
Reviews Are a Tough Business
Reviews are a tough business for any company, especially when you run into the occasional unfavorable review from a customer you thought you served well only to find out you missed the mark. Or something that could’ve been dealt with by your company was never...
Good & Bad Online Reviews Are Amazing Opportunities!
There's Opportunity in Every Online Review Are you listening to your customers? Really listening? Reviews are usually a touchy subject for businesses because of how critical they are to success. It’s common for businesses to shrug off great reviews and panic when a 1...
The Impact User Reviews Have on Local SEO
How Reviews Impact Local SEO Did you know online reviews play a supporting role for local SEO? If you think about it, it makes sense! Before a customer makes a purchase or visits a storefront, they want to be assured they’re making the absolute best decision. One of...
Online vs. Offline Reputation: Which Is More Important?
By: Amy Merrill We live in the digital age. Gone are the days where a business can simply rely on word of mouth. Did you know that 91% of adults have their mobile phone within arm’s reach 24/7 and 88% of consumers say they trust online reviews as much as personal...
The Positive of the Negative—In Marketing, Not Math
by Stephanie LaClair Angry customers. We've all seen them, heard them, served them, and occasionally (even if we don't want to admit it) been one ourselves. Let’s face it- as friendly as your staff might be, timely as your service might be, and low as your prices...
Google Yourself
You should Google your business once a quarter. You'll be surprised what you find. I always am. I spoke at a national conference several years ago to a room full of college students. My workshop was about preparing yourself as a job seeker. Lots of stuff like, "Be...
Capitalize on Happy Customers: Ask for Online Reviews
by Bryce Tedeschi In an age where customers always have the last word, it’s important to keep a finger on the pulse of what people are saying about you online. Reviews influence buying decisions (90% of customers say buying decisions are influenced by online reviews....
Small Business Guide to Negative Reviews
By Kala Halbert Okay business owners – you’re sitting on your couch on a Sunday evening, thinking about the week ahead and you decide to pull up Yelp to see if there are any new reviews from the busy past weekend. First one's good, next is better and then BAM - punch...