LinkedIn recently surpassed an incredible milestone - over 1 billion members across more than 200 countries. What started as a place to post your resume has transformed into a goldmine for marketers of all sizes. Many small businesses see social media...
Social Media Management
8 Facebook Marketing Tips for Small Businesses
With over 3 billion monthly active users, Facebook might as well be considered its own country at this point. In fact, if it were a country, it would be the largest in the world by population. As a small business owner, it's likely that a decent chunk of your...
Roofing Social Media: 10 Social Media Marketing Ideas for Roofing Companies
Running a successful roofing business is like a balancing act. You juggle crews, subcontractors, inventory, clients—and hustling to attract business. With your packed schedule, marketing often gets neglected. Yet, in our digital age, an online presence for roofing...
Towing Social Media: 10 Social Post Ideas for Towing Companies
Having a car towed isn’t always the most pleasant experience, often involving accidents, breakdowns, or unlawful parking incidents. However, when you need a tow truck, you want somebody reliable and trustworthy — a company that can improve an unfortunate experience....
Intro to Social Media Advertising for Small Business Owners
Social media is a powerful digital marketing channel small businesses can use to enhance their online presence and increase brand visibility. The average social media user spends roughly 2.5 hours on social media every day. In those two hours, your small business has...
Social Media Management: 10 Small Business Social Media Ideas
Social media is a low-cost marketing channel small businesses can use to expand their reach and build connections with their target audience. With the right platforms, content, and messaging - your brand can establish an online presence and familiarize your followers...
Digital Marketing For Deck Builders: Top 25 Traditional & Digital Marketing Strategies For Deck Builders
With the second quarter of 2022 winding down, now is the perfect time to try some new deck builder business marketing ideas to grow your deck builder business. If you’ve been wondering how to get more deck builder leads, we’ve got a ton of things you can try—and it...
You Can Make Your Facebook Business Account in 2 Minutes or Less
What do you think of when you see Facebook? Probably a place to share status updates, photo albums from this year’s vacation, pictures of the kids on their first day of school—that kind of thing, right? While Facebook is the undeniable leader in connecting people,...
Is Organic Social Media a Necessity for Small Businesses? Yes!
Is organic social media a necessity? Yes, organic social media is a necessity! Organic social media plays a critical role in your online presence and can benefit your business in substantial ways. If you ever plan on running paid social media campaigns, you should...
Engage Your Potential Customers: Why Your Business Needs Social Media
Utilizing social media as a marketing tool in today’s world is essential for any business, big or small. Did you know there are over 3 billion people using social networks across the globe? With more social media users today than ever before, it’s time to take...
DIY Your Social Media for an SEO Boost
No matter which public space you’re in or where you look, you’re likely to spot at least one person engrossed in their phone, tapping and scrolling their way through the latest text and picture posts. In the age of Facebook, Twitter, Instagram and Snapchat, social...
Grow Your Social Media Presence the Right Way
Tips and Tricks to Elevate Your Business’s Social Media Success Social media can feel a little cluttered sometimes, kind of like that junk drawer in your desk that you always manage to squeeze another notepad into. The reality is that social media gives you a variety...
How to Craft the Perfect Tweet
by John Michael Patrick Whether you’re a large, established company or a small business, Twitter's a convenient, cost-effective way to connect with your customers. That said, Twitter’s a noisy place, full of individuals and organizations competing for attention....
A Picture Is Worth a Thousand Words Earns a Thousand Followers
by Amy Bareham You and me? We’re visual people. (At least that’s what major social media channels like Facebook, Instagram and Twitter have found.) Correct me if I’m wrong, but the social era has changed the rules of the marketing game. If your small business is...
Must-Know Social Media Stats for Small Business
by Amy Merrill Debating whether or not to create a social media presence for your business? Check out the stats below and you won't think twice about the decision! You might also like: Social Media: A Look At The Past & Present How SEO & Social Media Work...
Social Media: A Look at the Past & Present
by Jaimie Knowles Where It All Began Many people believe social media started with the widespread obsession with Facebook. But, you might be surprised to know that the evolution of social media started much earlier than the early 2000s. The effects of these...
How SEO & Social Media Work Together
by Scott Johnson As a small business owner, you understand how important your web presence is for your business. But what about those other things? Facebook, Twitter, Instagram, Google +, Pinterest, etc.? When most of us think about a web presence, we think of having...
Why Isn't My Website Bringing in Any New Business?
Here are a few common reasons your small business website isn't bringing in new business. Below we highlight a number of areas where your website (or overall web presence) may be falling short. Common Website Content Issues It's boring – Does your website sound like...
How to Make Your Social Media Presence Interesting
by SeQuoya Addison I think we can all agree that social media effects our day, everyday, in one way or another. We use it for personal reasons, business reasons, as a source for research and to get our daily news. With the power and reach social media has, it’s...
Top-of-Mind Advertising Is Digital, Too!
When you think about the phrase “top-of-mind advertising,” what comes to mind? Billboards, radio commercials, flyers/postcards, and a wacky flailing inflatable arm tube man on the street corner? Great! Those are all great vehicles of advertising that have proven...
How To Engage, Intrigue and Enchant on Social Media
by Becky Giefer Facebook has over 1.4 billion monthly active users. More and more small businesses are becoming aware of the need to keep up with this lucrative facet of their online presence. Social media is not a fleeting trend, it continues to evolve and it’s...
How to Humanize Your Brand with Social Media
by Amy Hoglund When you sign into your social accounts, are you eagerly waiting a sponsored ad or a sales pitch? Absolutely not. This is where you go to see how Jan is doing after her big move to Cali, or how Jack’s “Sunday Funday” is going at the local brewery....
3 Common Reasons You Fail at Social Media
by Townsquare Interactive (Contributor: Danni Dichito) Social media is still very much misunderstood by many small business owners. Business owners are confused about the value of social media. And if they are using Facebook and Twitter, they don't always know the...
5 Easy Social Media Strategies for the Holiday Season
Updated on December 21, 2023 This holiday season, the greatest gift of all may be right in front of you. A strong social media presence does a lot for your business. It’s where customers are finding, engaging, and learning about you. It’s a place to share helpful...
13 Must Know Marketing Stats for the Holiday Season
by Amy Hoglund The holiday season has arrived and it’s the most wonderful time of the year for businesses to bring in sales and new customers. To understand the mindset of the holiday shopper, here's a list of helpful and interesting statistics. You'll see the growing...
Staying Relevant in The Fast Paced Technology World
by Amy Hoglund It’s no surprise that technology is moving at an exponential rate. Take a look to the right - everything from this 1991 Radio Shack Ad is now in your phone. Crazy, right!? Writer Steve Chichon, from The Huffington Post, pointed out “You'd have spent...
The Best Times to Post on Social Media
by Amy Hoglund So you’ve created fantastic content and your looking to share it via social media. Awesome! Utilizing social media is a great way to drive more traffic to your website, engage with your customers, and build your online presence. Now, to be successful,...
How to Set Up Your Facebook Business Page for Success
by Amy Hoglund With social media taking a strong presence in today’s marketing world, it’s important to make sure you’re at least on Facebook- the largest social media network with 1.44 billion monthly users. Like many other things in life- like building a house for...
A Helpful (& Interesting) Social Media Cheat Sheet
by Amy Hoglund Want social media FAQs and stats all in one place? You’re in luck! I’ve created a “Social Media Cheat Sheet” for you to keep handy, giving you a deeper understanding of the industry. Let’s start with the FAQs. Frequently Asked Social Media Questions...
How Restaurants Need to Be Marketing on Social Media
by Allie Papajohn Restaurant owners - it’s simple. Don’t hide from social media – embrace it! Being active on social media is crucial. Here’s the low-down. There’s a group of people widely known as "foodies" who, as restaurant owners, you want to tap into. They are...
Social Media Behavior You Need to Know
by Amy Hoglund With businesses trying to connect with their customers on social media, it’s extremely important to understand the behavior behind social media sharing. We’ve got some interesting (and fun) stats to share! What People Share This is the most vital...
Your Social Media FAQs Answered
by Amy Hoglund The Social Media industry changes frequently. You have to keep yourself updated with industry news in order to keep up. This leaves busy small business owners scrambling to keep up. That’s where we come in! Here are a few common questions we receive...
3 Memorial Day Marketing Tips for Small Businesses
by Amy Hoglund Memorial Day is right around the corner! It’s time to take a step back, honor our veterans, BBQ our way into summer with friends and family, and take advantage of the enormous shopping weekend! Stumped on what to do? Here are a few easy quick ideas that...
Top 6 Marketing Ideas for Contractors
by: Holly Czuba We live in a mobile world. Contractors spend 90%+ of their day on job sites. When they need something, they pull out their phone or tablet to get it done. We work with a number of contractors and have compiled a list of marketing tips, keeping in mind...
Social Media for Small Businesses
by: Amy Hoglund If you haven’t noticed, the power of social media is growing. Its become a big part of our everyday lives! It’s where many get the news, the latest promotions for our favorite brands, find out the latest scandal in the entertainment world, and it’s the...