Utilizing social media as a marketing tool in today’s world is essential for any business, big or small. Did you know there are over 3 billion people using social networks across the globe? With more social media users today than ever before, it’s time to take...
The world has gone digital, so what does that mean for a company with roots in radio? The world has gone digital, so what does that mean for a company with roots in radio? Big things, it turns out. While you might think that radio has no staying power with today’s...
It's important to keep pace with the times and remain up to date with the latest digital marketing trends, especially when it comes to local SEO. We want to keep you informed by highlighting a few of the most important factors that will make or break any SEO campaign...
It's no secret that 2018 was a huge year for us! We grew the Townsquare Interactive family, got a big office makeover, helped a record-number of small business clients and so much more! Take a peek at the video below to see for yourself! Here’s our biggest takeaway...
As a business owner, you’re likely familiar with the concept of marketing and its two forms: print and digital. Print has long been the traditional method, on par with word-of-mouth marketing, and includes everything from brochures and flyers to mailers and business...
It’s finally here! The last day of our 12 Days of Small Businesses countdown! While there’s nothing quite like the warm and fuzzy feelings you get through the holidays, a close second might be hearing Mary Johns’ story. Mary’s Mountain Cookies | Client Since October...
It’s Christmas Eve, and if you’re driving over the river and through the woods to get to Grandmother’s house, you know how important it is to take care of your car. Well, so do these companies. Today on our 12 Days of Small Businesses countdown, we’ve got two auto...
Whether they focus on residential or commercial jobs, these cleaning companies know the importance of making a good first impression. So, they trusted us to handle their online presences. Take a peek at what makes each of these companies unique. Harris Cleaning...
Salon and spa owners’ passion for changing people’s lives is on display in every job they do. It’s exciting for us to work with business owners who love what they do and take great pride in their jobs. Take a look at some of our top salon and spa clients and learn a...
We're back! Today, we're spotlighting five ho-ho-home inspectors who trusted us to build their websites as part of a comprehensive digital marketing campaign. Inspect these websites for some design inspiration. Speer Home Inspection, LLC | Client Since September 2015...
We're halfway through our 12 Days of Small Businesses countdown, and today we've got six dentists who love clean website designs almost as much as clean teeth. Riverfront Dental Care | Client Since April 2015 | https://riverfrontdentists.com/ As their name states,...
We know that marketing your business can be a real pain in the neck if you don't really know what you're doing. But when you partner with us, like these chiropractic clinics have, we can relieve some of the stress and make it a little less painful. Hillside...
Who doesn’t love perusing the clothes and accessories at a trendy boutique? On the eighth day of our 12 Days of Small Businesses countdown, we’re showcasing some of our favorite boutique clients. If you’re shopping for fashionable designs, check out the websites below...
We’re all pet lovers at Townsquare Interactive, so it wouldn’t be the 12 Days of Small Businesses without highlighting some of wonderful pet boutiques and veterinarians we’ve had the pleasure of working with over the years. Do you have a furry, four-legged family...
As we continue our 12 Days of Small Businesses countdown, today we focus on our clients who provide home services. That means we’re putting our electricians, our plumbers, our roofers, our pest control specialists and our landscapers in the spotlight. Check out these...
You might think that helping thousands of clients every day would make it easy to forget the personal stories driving our clients’ small businesses, but you’d be wrong. We know that behind every small business is a passion or a sacrifice, and we’re happy to help our...
We love spreading cheer to small businesses across the country, so we figured there’s no better time than the holidays to let some of our clients shine. We'll be counting down the days to Christmas with our 12 Days of Small Businesses, and we start today by focusing...
Small business owners across the country dedicate their time and energy to building up their businesses every day—not to mention the sizable monetary investment. Behind every small business is a passion, a dream or a skill and the local community that supports it....
We're celebrating National Dog Day! Townsquare Interactive's community is full of proud pup parents, so what better way to celebrate than to sit down with one of our small business clients and talk about their canine companions who are always ready to lend a helping...
Tips for Battling the Negative Reviews Blues You know your business like the back of your hand – after all, you built it from the ground up. But, thanks to a quick Google search, you barely recognize your own business after reading the slew of damaging reviews that...
Tips and Tricks to Elevate Your Business’s Social Media Success Social media can feel a little cluttered sometimes, kind of like that junk drawer in your desk that you always manage to squeeze another notepad into. The reality is that social media gives you a variety...
Updated April 24, 2023 Discover the Benefits of Customer Targeting and Retargeting Marketing a business online is becoming more challenging with each passing month. It seems like there’s a new advance in technology every day that could help your business, but you...
Get in Front of Your Target Audience Think of the Super Bowl - it comes once a year with millions of viewers at a time. Millions of people tune into the commercials between plays, to see which companies come up with the most creative ads. Think of the Internet, now....
“I don’t need to do any online marketing, I get all of my business from word-of-mouth.” In this day and age of technology, you’d be surprised how many small business owners have this mindset. Don’t get us wrong – Referrals and word-of-mouth marketing are great ways to...
Small Business Economy It is the backbone of the American economy. Yes, it has been said for many years that small businesses are truly what makes the American economy tick. Their success is essential to growth and prosperity, and they are a vital part of the economy...
Remember those business resolutions you committed to in January? You were going to improve your marketing. Get your bookkeeping together. File that huge stack of papers on your desk. Okay, it’s mid-year, and now that you are more than 30 days into the new year, you’ve...
When it comes to their websites, most business owners want to know why they're not getting more calls or online submissions. A valid concern for a small business owner looking for ways to grow a business and establish a successful online marketing campaign. However,...
by Jamie Pitzen What Google's Possum Update Means for Your Business Google’s search algorithm is ever-changing, and we’re here to keep you up to speed with the latest updates. The latest change you should know about? An update to Google’s Local Algorithm, Possum,...
by John Michael Patrick Whether you’re a large, established company or a small business, Twitter's a convenient, cost-effective way to connect with your customers. That said, Twitter’s a noisy place, full of individuals and organizations competing for attention....
The short answer is yes. If you sell products or services, an e-commerce platform is an essential element to your online web presence. There's more than 191.1 million online shoppers in the United States alone and over $703 billion being spent online shopping. Your...
by Amy Bareham You and me? We’re visual people. (At least that’s what major social media channels like Facebook, Instagram and Twitter have found.) Correct me if I’m wrong, but the social era has changed the rules of the marketing game. If your small business is...
by Amy Merrill Debating whether or not to create a social media presence for your business? Check out the stats below and you won't think twice about the decision! You might also like: Social Media: A Look At The Past & Present How SEO & Social Media Work...
by Scott Johnson 1. Get your Business page setup and verified. This is a whole other conversation itself, but if you don’t have a Google My Business (GMB) page to begin with, you can follow the instructions Google has provided. Click HERE to learn how to verify your...
by Doug Sewell We all know having a presence on mobile devices is critical for businesses. The fast adoption of mobile devices and how people use them is amazing. Invoca released their 2016 Call Intelligence Report which can be downloaded in full here, and here are...
by Ryan Dearth SEO Tips for Bloggers By now you probably know that content is king and that if you want to rank well within search engines you need awesome content. If you are writing blog posts for your website, you may sometimes wonder - will search engines “like”...
by Katherine Genske What's the Deal with Local SEO? Many business owners ask, "wouldn’t it make sense to be found all across the state – or nation?" More areas being found means more business, right? Wrong. Think about this: you’re at work, looking to grab a quick...
As a small business owner, you want to own as many spots at the top of Google’s searches as possible. To accomplish this, you’ve set up three or more websites in hopes that you will take the top three advantage. But as you search for your business online you are...
by Jaimie Knowles Where It All Began Many people believe social media started with the widespread obsession with Facebook. But, you might be surprised to know that the evolution of social media started much earlier than the early 2000s. The effects of these...
When will I be on the 1st page of Google? Ahh, the age old question – and by age old, I mean, Google hasn’t even celebrated their 20th birthday yet (mark your calendars, ladies and gents). All that aside, as a business owner, I’m sure you’ve tossed and turned at night...
by Lo'Vonia Parks With most things in life, there is the power of three. The Trinity, the Three Amigos, a Children’s Meal with a toy and drink… you get the point. When thinking of the rule of three, people often think about something pop-culture related. However, it...
by Scott Johnson As a small business owner, you understand how important your web presence is for your business. But what about those other things? Facebook, Twitter, Instagram, Google +, Pinterest, etc.? When most of us think about a web presence, we think of having...
Have a website but not sure it's doing its job? As you know, your website is an important aspect of your business. It's your digital storefront that makes you visible and available 24/7 to current and potential customers. Here's how to make sure your website is...
by Ryan Dearth Updated on January 4, 2024 As a company, Google’s mission is “To organize the world’s information and make it universally accessible and useful.” Dominating over 90% of the market share, Google has ushered users through the digital era and set the...
by Katherine Genske So, you’ve invested in your company’s online presence and SEO services – congratulations! Your well on your way to growing your business. Now, the first question that pops in your head is, “When will I see results?” The complicated, frustrating...
Do you know the difference between SEO facts and fiction? We're going to shed light on 7 SEO myths to help you uncover the truth! SEO Myth #1: "Google Changes Its Algorithm Too Often" Google’s updates always have the user in mind. Updates happen if they can improve...
Here are a few common reasons your small business website isn't bringing in new business. Below we highlight a number of areas where your website (or overall web presence) may be falling short. Common Website Content Issues It's boring – Does your website sound like...
The word “usability” has many different connotations. However, the definition is simple and can be applied to almost anything. If something is “usable,” according to Steve Krug, author of “Don’t Make Me Think,” it means: “A person of average (or even below average)...
by SeQuoya Addison I think we can all agree that social media effects our day, everyday, in one way or another. We use it for personal reasons, business reasons, as a source for research and to get our daily news. With the power and reach social media has, it’s...
by Nadia Saar Are You Making These 5 Digital Marketing Mistakes With Your Small Business? Every small business needs a successful online presence to survive in today's digital world. Social networks and websites are dominating the market. Because of this, every...
When you think about the phrase “top-of-mind advertising,” what comes to mind? Billboards, radio commercials, flyers/postcards, and a wacky flailing inflatable arm tube man on the street corner? Great! Those are all great vehicles of advertising that have proven...
How Reviews Impact Local SEO Did you know online reviews play a supporting role for local SEO? If you think about it, it makes sense! Before a customer makes a purchase or visits a storefront, they want to be assured they’re making the absolute best decision. One of...
Back in the “good ol’ days” consumers used to value a product based purely on its monetary cost and usefulness. But the times are changing, and so must your business practices. In today’s world it’s simply not enough to offer a low cost, or simply useful product. You...
By: Amy Merrill We live in the digital age. Gone are the days where a business can simply rely on word of mouth. Did you know that 91% of adults have their mobile phone within arm’s reach 24/7 and 88% of consumers say they trust online reviews as much as personal...
by Becky Giefer Facebook has over 1.4 billion monthly active users. More and more small businesses are becoming aware of the need to keep up with this lucrative facet of their online presence. Social media is not a fleeting trend, it continues to evolve and it’s...
by Nadia Saar Digital marketing and social media are all the rage in the marketing world. But, there are a full range of offline mediums at your disposal to help drive brand awareness. One of the oldest mediums around is print marketing. Nowadays, print marketing and...
by Doug Sewell Google My Business is one of the easiest ways to get your business found by potential customers. In fact, local listings will show up as the number one spot on Google 93% of the time in local search. From an SEO perspective, Google My Business is...
by Amy Merrill Have you ever searched for a business and found wrong or conflicting information? I bet you have. On average, 2 in 3 business listings contain incorrect information. Duplicate listings are a serious problem for businesses. They cause confusion and doubt...
by David Anders Make use of simple ways to better your content and increase your conversion. A potential customer has found your website. Awesome! Now you want to convert them from a browsing reader to an active customer. The best way to do that? Well-developed...
by Townsquare Interactive (Contributor: Danni Dichito) Social media is still very much misunderstood by many small business owners. Business owners are confused about the value of social media. And if they are using Facebook and Twitter, they don't always know the...
by Laura Edington Elevate your lackluster content and bring in more business “Either write something worth reading or do something worth writing.” - Benjamin Franklin Well worded websites that focus on understanding the customer have never been more important. The...
by Patrick Bogans Secondary pages can help pad your site with engaging information Blogs, SEO analysts and fellow businessmen recommend that your business’s homepage has a decent amount of relevant information about your company. Secondary pages are pages that you...
by Amy Hoglund We live in the ‘now’. With mobile devices always being within arms reach, we have the ability to learn, find, do, or buy something at any given point in time. It’s incredible to think about the information we have at our fingertips. To put it in...
By: Jacob Robinson Do you remember life before your smartphone? How did you gather information? For many, getting answers took a long time and involved a phone book, a phone call, or booting up your desktop. Finding answers took some leg work and planning. Today,...
Updated on December 21, 2023 This holiday season, the greatest gift of all may be right in front of you. A strong social media presence does a lot for your business. It’s where customers are finding, engaging, and learning about you. It’s a place to share helpful...
by Amy Hoglund The holiday season has arrived and it’s the most wonderful time of the year for businesses to bring in sales and new customers. To understand the mindset of the holiday shopper, here's a list of helpful and interesting statistics. You'll see the growing...
by Amy Hoglund It’s no surprise that technology is moving at an exponential rate. Take a look to the right - everything from this 1991 Radio Shack Ad is now in your phone. Crazy, right!? Writer Steve Chichon, from The Huffington Post, pointed out “You'd have spent...
It's tough being a lawyer. Even after you pass the Bar, it takes hard work, dedication, and adaptability to succeed. But, the intrinsic and extrinsic rewards are amazing! No matter how you qualify success, in today’s competitive world, your degree of success is...
by Holly Czuba We still run into business owners who don't have and/or don't believe they need a website. In fact, 25% of small business owners don't have websites. Not sure your business needs a website? Well- there are PLENTY of reasons. Here are 15 to start with......
by Stephanie LaClair Angry customers. We've all seen them, heard them, served them, and occasionally (even if we don't want to admit it) been one ourselves. Let’s face it- as friendly as your staff might be, timely as your service might be, and low as your prices...
By: Amy Merrill There’s always a thing or two to learn from your competition. This doesn't mean to copy what they’re doing, but rather to find areas of improvement. It’s a way to get inspired! Here are 5 effective ways to learn from (and get a leg up on) your...
You should Google your business once a quarter. You'll be surprised what you find. I always am. I spoke at a national conference several years ago to a room full of college students. My workshop was about preparing yourself as a job seeker. Lots of stuff like, "Be...
by Amy Hoglund Google My Business is hands down the most beneficial tool Google has to offer business owners. Start setting one up ASAP if you don’t currently have one (or we can do it for you, of course). Google My Business makes it easy for potential clients to get...
by Amy Hoglund So you’ve created fantastic content and your looking to share it via social media. Awesome! Utilizing social media is a great way to drive more traffic to your website, engage with your customers, and build your online presence. Now, to be successful,...
by Amy Hoglund With a zillion different digital marketing companies out there, it’s difficult to decide on the best partner for you and your business. Here are 9 questions you need to ask to ensure you make the right decision for your digital marketing partnership....
By: Jacob Robinson Decisions are a part of everyday life. But, have you ever thought about what influences your decisions? Any decision you have ever made, and will ever make, is determined by your perception of the situation at hand. The perception itself, is...
by Amy Hoglund With social media taking a strong presence in today’s marketing world, it’s important to make sure you’re at least on Facebook- the largest social media network with 1.44 billion monthly users. Like many other things in life- like building a house for...
by Allie Papajohn Restaurant owners - it’s simple. Don’t hide from social media – embrace it! Being active on social media is crucial. Here’s the low-down. There’s a group of people widely known as "foodies" who, as restaurant owners, you want to tap into. They are...
by Amy Hoglund With businesses trying to connect with their customers on social media, it’s extremely important to understand the behavior behind social media sharing. We’ve got some interesting (and fun) stats to share! What People Share This is the most vital...
by Amy Hoglund The Social Media industry changes frequently. You have to keep yourself updated with industry news in order to keep up. This leaves busy small business owners scrambling to keep up. That’s where we come in! Here are a few common questions we receive...
by Amy Hoglund Memorial Day is right around the corner! It’s time to take a step back, honor our veterans, BBQ our way into summer with friends and family, and take advantage of the enormous shopping weekend! Stumped on what to do? Here are a few easy quick ideas that...
by: Holly Czuba We live in a mobile world. Contractors spend 90%+ of their day on job sites. When they need something, they pull out their phone or tablet to get it done. We work with a number of contractors and have compiled a list of marketing tips, keeping in mind...
By: Jacob Robinson Do you have a website? Maybe you’re thinking about building a website for your business? Either way, you understand that as a general contractor, it's imperative to have a high functioning website that can first be found, and second convert visitors...
by Amy Hoglund Referrals, the go-to approach many small business owners rely on, exclusively, to earn business. If you aren’t looking to expand your business and bring in more revenue, referrals may be enough. But who doesn’t want to increase their sales and become...
by Amy Hoglund When it comes to Search Engine Optimization (SEO), you may hear industry jargon get tossed around, but have no idea what actually goes into it. We’re here to help clear the muddle. Today I’m focusing on the significance of Off-Page SEO- specifically...
By Katie Sheldon “88% of consumers using the internet will look toward online reviews before making their purchasing decision.” – Trustpilot “I got an awful review on Facebook (or Google or anywhere else). What do I do?” Working with small- to medium-size businesses,...
For many business owners, there's confusion about the differences between national SEO and local SEO. What are they, exactly? What strategy do you need? You might be asking yourself these questions. It's hard enough to understand all of the technical aspects of search...
By: Holly Czuba This is big news in our industry right now. Google is going to stop showing non-mobile-friendly websites in their mobile search results. Business owners stand to lose half of their visibility on the web if they're not ready. I say "half their...
By: Jacob Robinson Real World Statistics for the Modern Business As a business owner you are always working to outsmart and outperform your competition. Fact of the matter is, your competition is doing the exact same thing to you! Here are some stats that put the...
By: Kyle Mills One of the most important things for any business owner, big or small, is making sure you have a marketing plan in place to position yourself as an expert in your field. If you’re running a business by yourself, or even with a small team, it’s difficult...
by: Amy Hoglund If you haven’t noticed, the power of social media is growing. Its become a big part of our everyday lives! It’s where many get the news, the latest promotions for our favorite brands, find out the latest scandal in the entertainment world, and it’s the...
Updated April 12, 2017 With Google’s constant algorithm updates, local search has been taken to a whole new level. Basic SEO practices like keyword research, meta tags, indexing, and penalty recovery are still in place. However, content, directory listings, and mobile...
by Kala Halbert Are you making any of the the following errors with your small business website? You’ve spent the last year improving your search engine rankings, beating your competition and finally made it to the first page of Google. Congratulations! Unfortunately,...
By: Jacob Robinson We put so much credence into the coveted first born of our website, the ‘Home Page’. This is where most of our effort is focused. And rightfully so! This is where customers make an initial judgment about us and our brand. But what happens next?!?...
By Kala Halbert Okay business owners – you’re sitting on your couch on a Sunday evening, thinking about the week ahead and you decide to pull up Yelp to see if there are any new reviews from the busy past weekend. First one's good, next is better and then BAM - punch...
By Carissa Foley As businesses prepare to move into 2015, an online presence needs to be the #1 area to invest advertising dollars. When evaluating advertising dollar allocation small business owners have a tendency to look at their website as a cost rather than an...