by: Amy Hoglund If you haven’t noticed, the power of social media is growing. Its become a big part of our everyday lives! It’s where many get the news, the latest promotions for our favorite brands, find out the latest scandal in the entertainment world, and it’s the...
By: Jacob Robinson 71% of consumers have ended their relationship [with a business] due to poor customer service. Tweet This! The landscape of today’s business environment is as cut-throat and competitive as ever. With so much competition and a multitude of channels...
Updated April 12, 2017 With Google’s constant algorithm updates, local search has been taken to a whole new level. Basic SEO practices like keyword research, meta tags, indexing, and penalty recovery are still in place. However, content, directory listings, and mobile...
by Kala Halbert Are you making any of the the following errors with your small business website? You’ve spent the last year improving your search engine rankings, beating your competition and finally made it to the first page of Google. Congratulations! Unfortunately,...
By: Holly Czuba Getting to the Bottom of Great Customer Service Why I Believe It's the Best Marketing, Sales & Loyalty Strategy Do you know about Open Forum by American Express? It's a great resource for business owners. I receive their weekly article round-up via...
By: Jacob Robinson The principle of ‘value added’ is critical for every business owner to understand, no matter how small or large you are, or plan to be in the future. If you can focus on and implement this concept, you will set your business up for long-term...
And other musings about the commercials aired during the big game. by Holly Czuba As a marketer the biggest sporting event of the year is an exciting time to judge commercials. I came into work this past Monday and was asking everyone what they thought of the Super...
By: Katlin Botsford What if I told you, as a business owner, to stop going above and beyond for every customer that walks through your door? Are you kidding me? Of course I’m going to do everything I can for all of my customers! Let’s dig into what I’m saying. There...
By Ryan Dearth “If you can’t explain it simply, you don’t understand it well enough.” -Albert Einstein Every SEO professional knows the tactics and strategies required to improve rankings and search visibility for a client's business or organization. We have a...
By: Jacob Robinson We put so much credence into the coveted first born of our website, the ‘Home Page’. This is where most of our effort is focused. And rightfully so! This is where customers make an initial judgment about us and our brand. But what happens next?!?...