Let’s do some quick math. You spend $500 on Google Ads this month. You get a few clicks. Maybe a couple of calls. One job books. You make back your money, barely. Next month you do it again. And the month after that. And if you ever stop paying, the calls stop...
You wouldn’t show up to a job without the right tools. No pipe wrench, no job. No multimeter, no job. Wrong tools make everything harder, slower, and more expensive. Marketing works the same way. If you’re using the wrong tools to get customers, or five...
Two times a year, your phone explodes. First heat wave of summer? Everyone’s AC is dying. First cold snap of fall? Every furnace in town decides it’s done. You’re turning down calls. Your crew is exhausted. You’re printing money. Then the mild...
Spring hits and the phone doesn’t stop ringing. Storm season brings more work than you can handle. The crew is busy, the revenue is solid, and everything feels like it’s clicking. Then fall arrives. The calls slow down. Jobs get harder to find. And you...
Every few months, a new platform comes along that everyone in a small business Facebook group is talking about like it’s the answer to every problem they’ve ever had. Right now, that platform is GoHighLevel. And to be fair, the hype isn’t completely...
