Two contractors walk into the same market. One signs up for Angi, HomeAdvisor, or Thumbtack. Leads start coming in. The phone rings. Jobs get booked. It feels like the problem is solved. The other sets up a CRM, builds out their customer list, automates their...
There is a limited window of opportunity when you receive a new lead. This window typically becomes available as soon as an individual submits information to complete a contact form, selects “call now,” or sends an email requesting your services. And this window does...
Ask most local service business owners where their customers come from and they’ll say something like “word of mouth, mostly” or “Google, I think” or the always-classic “honestly, I’m not totally sure.” And then...
Your phone rings, forms get filled out, and inbox notifications pop up, but deals still stall. These “ghost leads” might never book a call or request service. For many small businesses, ghosting in sales can be one of the most frustrating and expensive challenges they...
Raising prices can help boost the bottom line, but many small-business owners understandably hesitate to adjust their pricing. Whether you run an HVAC company, a plumbing business, a med spa, a law firm, a restaurant, or a local boutique, price changes can feel risky....
