If you own a small business, you know just how important it is to have a healthy pipeline of qualified leads. Qualified leads can lead to higher conversion rates and improve sales efficiency. It can also ensure you have the resources to scale your business while improving profitability.
The good news is – you don’t need to invest in high-end tools to improve your small business lead generation initiatives. There are many creative, low-cost lead-generation strategies you can implement today. Here are seven ideas for small business leads.
1. SEO-Optimized Websites
An SEO-optimized website will help your local business rank higher on Google. This is the best way to maintain your competitive edge and ensure your business gets noticed in the SERPs when someone is looking for your products or services.
Your SEO-optimized web pages will help funnel more potential prospects to your website. Once they get to your website, you’ll want to have lead gen CTAs set up to capture their email and funnel them through your customer journey. Some options include:
- First time customer offers
- Offer pop-ups
- Newsletter sign ups
- Contact us buttons
- Registration wall
- Social media channel buttons
With the right lead gen tools, you can filter potential customers into your customer management platform, ensuring your sales team has a healthy file of leads they can pull from.
2. Local Marketing Strategy
If you own a local law firm, med spa, or HVAC company, you must develop a local marketing strategy to connect with the right audience. A local marketing strategy ensures you build connections with an audience in a specific location. The best way to do this is:
- Target specific geographic areas
- Use local keywords on landing pages and websites
- Develop targeted advertising campaigns
- List your business on local online listings
- Switch to traditional marketing methods to increase foot traffic
- Create location-specific content, blogs, or guides
With a more localized approach, you can improve the ROI of your marketing initiatives and continue filling your pipeline with valuable leads near your business.
3. Email Marketing Campaigns
Email marketing is one of the most powerful marketing channels you can leverage for your small business lead generation strategy. This marketing channel is designed to help you build connections with churned customers and prospects. You can also use automated workflows as an engagement tactic to upsell or cross-sell to current customers. You can also use email marketing to win back past customers.
Business management platforms like Townsquare Interactive’s have built-in email and SMS marketing tools. You can use these features to plan and schedule emails or segment your email campaigns. There are also ready-built templates you can use for inspiration.
4. Optimize Your Google My Business Profile
Creating and optimizing your Google Business Profile will help establish your presence on the search engine results page. When a potential client or prospect is looking for products or services you offer, your business will be at the top of the local results page. Google My Business also has innovative lead gen tools like:
- Online Booking
- Click-to-Message
- Q&As
- Google Posts
These features can be used to capture leads and build connections on Google.
Remember that in most instances, your Google Business Profile is a prospect’s first impression of your business. For the best results, you’ll want to optimize your profile regularly and ensure you have all of the correct business information listed on the profile.
5. A Customer Relationship Management Platform
A CRM is an invaluable tool for businesses of every size. These platforms are designed to help you track and organize your client information. These platforms are also great for segmentation and personalization. With a business management tool like Townsquare Interactive, you can build segmented lists based on client demographics. Your sales team can then use these lists to develop innovative campaigns that align with the interests of that specific segment.
Tools like Townsquare Interactive’s business management platform include a cloud based-CRM and other features to enhance your small business lead generation strategy.
6. Free Online Webinars
Are you looking for a fun, creative way to build connections with potential prospects or new customers? Plan an online webinar on LinkedIn or YouTube. Free online webinars are best for brand awareness initiatives. They can generate new leads and connect with a larger audience. You can market your webinar using paid social media ads, email marketing, and social media marketing. Ensure you have a lead form attached to gather their personal information. After the webinar, your sales team can plan their outreach to the leads. The webinar content can also be repurposed into marketing content and reused to gather more leads in the future.
7. Social Media Marketing
Social media marketing is an invaluable marketing channel your business can use to connect with a specific or niche audience. You can creatively showcase your products and services with the right content and social media marketing messaging. You can also use the platform to educate your audience and build a stronger connection with potential prospects.
There are several different social media channels to consider, each with a very different audience. When deciding which channels to put the most attention towards, consider your goals and the type of audience you’re trying to attract. For example, LinkedIn is ideal for business partnerships and B2B clients. While TikTok is better for building connections with a younger audience or B2C sales initiatives.
Invest in a Business Management Platform With Townsquare Interactive
The best way to track, manage, and close leads more efficiently is to ensure you have the right business management software. Townsquare Interactive’s business management platform is designed to help streamline workplace productivity and efficiency.
With our platform, you can track leads, schedule follow-ups, and assess the health of your sales pipeline. Once you’ve integrated our platform into the workplace dynamic, you can enjoy features like invoice tracking and email management.