There’s a long-standing belief in the trades that branding is something for sneaker companies and tech startups. It’s for the folks with marketing degrees and corner offices, not for the plumber who shows up at 6 a.m. with a wrench and a coffee. The...
Brand awareness is often seen as the first stage of any effective sales or marketing funnel. Once a customer is familiar with your products and services, they are more likely to purchase in the future. The more time and effort you put into getting your brand’s...
