There is an attractive little myth within marketing that states acquiring new clients will solve all issues. A slower month? Get more leads. An issue with revenue? Increase your ad spend. Your sales goals aren’t quite meeting expectations? Increase the...
Let’s be honest. Physical therapists didn’t get into this profession because they were dying to write marketing emails. They got into it because they simply love helping people to walk again after a knee replacement or to finally sit at a desk...
There’s a long-standing belief in the trades that branding is something for sneaker companies and tech startups. It’s for the folks with marketing degrees and corner offices, not for the plumber who shows up at 6 a.m. with a wrench and a coffee. The...
Picture this: a customer calls your business with a quick question. They get put on hold. Then transferred. Then asked to repeat their information for the third time. By the time someone actually helps them, they’re already typing a one-star review in...
There is a plumbing company in your market right now that is not necessarily better than you. Their techs are not more skilled. Their trucks are not newer. But they are answering faster, following up automatically, and booking jobs you never even knew you...
