Picture this: You put $300 into a Facebook ad. It gets seen by a couple thousand people. A few likes, maybe a comment or two. You check your phone for three days straight. No calls. No leads. Nothing. You tweak the photo. Run it again. Same story. Sound familiar?...
Picture this: Someone just got engaged. They pull out their phone and search “wedding photographer near me.” Three names show up on Google Maps. One has 52 reviews, a full photo gallery, and a complete profile. The other two have a name and an address....
There is an attractive little myth within marketing that states acquiring new clients will solve all issues. A slower month? Get more leads. An issue with revenue? Increase your ad spend. Your sales goals aren’t quite meeting expectations? Increase the...
Let’s be honest. Physical therapists didn’t get into this profession because they were dying to write marketing emails. They got into it because they simply love helping people to walk again after a knee replacement or to finally sit at a desk...
There’s a long-standing belief in the trades that branding is something for sneaker companies and tech startups. It’s for the folks with marketing degrees and corner offices, not for the plumber who shows up at 6 a.m. with a wrench and a coffee. The...
