Nov 30, 2018 | Case Study
I was at a crossroads. It was either do something drastic or close your doors. The final quarters of 2016 were not kind to Willow Massage Therapy. Owner Paula Phillips didn’t see any customers for six months, and that’s not a good sign for any small business. “I was...
Oct 30, 2018 | Case Study
You can make a difference in different ways, but I wanted it to be more personal. That’s why I did what I did. When Jin Mengert gave up her 9-to-5 job, she knew exactly what she wanted to do with her time: open her own restaurant. “Owning my own business has been my...
Sep 26, 2018 | Case Study
It takes a lot of chutzpah to be a small business here. Captain Max Patterson is one of the last small business owners left in his Manhattan neighborhood. But is he worried? Nah. He’s got the staying power he needs to compete with the big-box stores moving in thanks...