Here’s a funny thing about running a small business: you probably know more about your industry than 90% of the people walking through your door. You’ve also probably spent years figuring out which questions customers ask before they buy, which problems...
Let’s be honest. Physical therapists didn’t get into this profession because they were dying to write marketing emails. They got into it because they simply love helping people to walk again after a knee replacement or to finally sit at a desk...
Somewhere between making coffee today and reading these words, your company likely lost a phone call. The number may be as low as two or possibly even ten. But regardless, every single time a customer dialed your company for help and then hung up because they...
There’s a long-standing belief in the trades that branding is something for sneaker companies and tech startups. It’s for the folks with marketing degrees and corner offices, not for the plumber who shows up at 6 a.m. with a wrench and a coffee. The...
Picture this: a customer calls your business with a quick question. They get put on hold. Then transferred. Then asked to repeat their information for the third time. By the time someone actually helps them, they’re already typing a one-star review in...
