Email marketing is one of the most profitable marketing channels for small business owners. On average, for every $1 you spend on email marketing, you earn an ROI of $36. All you need is a well-thought-out content strategy and a business management platform you can use to send, schedule, and track your law firm email marketing communications.
If you own a law firm, you might wonder how you can capitalize on the power of email marketing. Attorneys can use email marketing to build connections with prospects, improve retention initiatives, and keep customers engaged. Not sure how to get started? Here are eight email marketing ideas for attorneys.
1. Automated Follow-Ups
Automated follow-ups are great for nurturing legal leads into customers and keeping past clients engaged. For example, after someone schedules a consultation with one of your lawyers, you can put them into a follow-up workflow to keep them engaged with your services.
An automated follow-up workflow will keep customers engaged, ensuring your attorney’s office is always top of mind during the buyer’s journey. Automated follow-ups will also ensure that your team never misses a touchpoint with a new client or prospect, which can help improve the customer experience.
2. Welcome Email Series
Once you’ve welcomed a new client, you can put them into an automated welcome email series. This series will highlight important information they need to know throughout the process. You can use it to educate, inform, and engage. You can also add monthly check-ins and follow-ups to ensure their needs are always met.
A welcome email series for attorney offices helps build brand loyalty and is a great first impression for new clients or prospects. With tools like Townsquare Interactive, you can automate your welcome series to work in the background of your workweek. You can then add personalization to the emails in the workplace, building stronger relationships with your audience. You can also segment your sends based on buyer habits, location, demographics, or needs.
3. Attorney Office Newsletters
While you want to use your lawyer email marketing strategy to showcase your professionalism and dedication to your practice, you’ll also want to highlight the authentic side of your business. You can send a quarterly or monthly newsletter highlighting employee accomplishments and company achievements. A monthly newsletter can also be used to highlight products and services.
Consider sending a newsletter to your current customers and prospects on a monthly or quarterly basis. You can also add a CTA to your newsletter, pushing people to reach out to learn more or to connect with your team.
4. Educational and Informative Emails
Educational emails are engaging and informative. Your business can use these marketing tools to educate your audience while keeping your business top of mind throughout the buyer’s journey. Some creative ways to educate include:
- Legal tips
- Preparation tips
- A breakdown of the legal process steps
- Share recent blog posts, guides, and case studies
If your law firm practices a few different types of law, you can segment your sends so that only people on your subscriber list who would be interested in the content receive it. This can help improve your email open rates and click rates.
5. Invoice Follow-Ups
Do you have a few past-due invoices with clients? You can automate follow-ups to ensure your customers pay on time. This is a great way to send a friendly reminder without making your team send individual follow up emails. Tools like Townsquare Interactive have invoices integrated into their CRM, so you can create, send, and track invoices in one place.
6. Case Studies
Case studies are a detailed analysis that shows how well your team works on real-world applications. These marketing tools are also social proof of your team’s work and commitment to client success. You can use it to build connections with clients while subtly marketing the quality of your work.
Recently published a new case study? You can use the content in your next email marketing for attorneys campaign. You can then push readers to learn more or to read the rest of the case study by visiting your website. This is a great way to boost web traffic, conversions, and engagement rates.
7. Appointment Scheduling
After your client or prospects schedule an appointment, you can send them an email reminding them of their upcoming appointment. This is a great way to limit no-shows.
Townsquare Interactive also has a built-in appointment scheduling tool that integrates into your website. If a time and date no longer work for a client, they can seamlessly change it on their own without emailing or calling your team. Once it’s changed, your team and the client will receive an updated email with the new appointment details.
8. Seasonal Updates
Are your hours changing during the holidays? Are you closed for the new year? Maybe, you want to thank local partners or customers before Thanksgiving. Seasonal content can help boost brand awareness during the holidays and improve customer engagement. This is a great way to humanize your brand and build authentic connections with your target audience.
Invest in Lawyer Email Marketing Tools With Townsquare Interactive
Email marketing for attorneys is a must-have to grow and retain your current file. If you aren’t actively using law firm email marketing to market your services, you risk losing leads and clients to your competitors in the area.
Townsquare Interactive’s all-in-one business management platform can help you schedule emails, follow up with prospects, and track invoice payments in one place. With our innovative tool, you can improve your team’s productivity and efficiency while keeping your target audience engaged with your offerings.
If you want to take your marketing to the next level, we can also help with web development, SEO, and social media marketing. Contact us today for a free demo to learn more.