HubSpot is one of the most popular customer relationship management platforms for mid-sized businesses. It has a built-in CRM database with sales with marketing automation tools and a range of marketing features. While HubSpot is a great option to consider adding to your tech stack, the platform isn’t tailored to small businesses’ needs. This platform is seen as more suitable for mid-sized to large companies, and here’s why:
Why is HubSpot Not Ideal for Small Businesses?
HubSpot is a great CRM when you’re a small business just getting started and looking for a free plan. The platform offers a free plan that allows you to add as many users as you want. While there are restrictions on some of the features, this is a great way to start collecting and storing client data. The plan above is the Starter Plan, starting at $20, which is also relatively affordable. However, once your small business outgrows these features, you can expect to pay around $890 a month. This is a drastic jump in cost that many small businesses can’t afford.
For $890 a month, you’ll get access to personalization, automation, and reporting tools. While you might not think these tools are necessary now, the more you grow, the more important they will become for workplace efficiency. Also, many HubSpot CRM alternatives have these features for a more affordable rate.
Top 6 HubSpot Alternatives
If you own a small business and you’re looking for an all-in-one platform to help you streamline workplace productivity, we’re here to help. Here are six HubSpot alternatives to consider:
1. Townsquare Interactive
Townsquare Interactive’s business management platform is an innovative HubSpot CRM alternative specifically designed for small businesses. The platform has a range of automation tools for SMS and email marketing. There are also other tools like invoice tracking and appointment scheduling. Townsquare Interactive’s business management platform also has a user-friendly interface that’s accommodating to a small business’s needs.
This HubSpot alternative also offers web design, social ads, and business listing services you can take advantage of to grow your business. Switching to Townsquare Interactive will allow you to keep all your marketing in one place, limiting the need for a marketing agency, email service provider, or complicated accounting tools.
2. Freshsales
Freshsales is a relatively affordable HubSpot CRM alternative. The platform has three different paid plans to choose from, and each plan comes with sales pipelines, automated workflows, and data report dashboards. The cost is significantly lower than HubSpot, and a free plan is available, so you can try the platform before buying a more expensive plan.
Freshsales is a top choice for small businesses and can help bolster your sales and marketing team. However, there aren’t any invoice integration tools for accounting. The reporting features are also somewhat limited compared to other alternatives. While Freshsales is a great temporary solution, it might not be as accommodating to your needs as your business continues to grow.
3. ZoHo CRM
ZoHo is an all-in-one HubSpot alternative with a wide range of features your sales and marketing team can benefit from. Once you’re ready to upgrade from the free version, the platform offers a pay-for-what-you-need pricing model. This is a more affordable approach for smaller companies that don’t plan on storing much data.
Unfortunately, some small businesses find this CRM too complex for their needs. There is a slight learning curve for new users, which can delay workplace productivity. There is also no live support for your team, which means you can expect delays if you reach out with questions or concerns.
4. Omnisend
Omnisend is a great HubSpot alternative for e-commerce stores and online businesses. The platform has a range of automation tools businesses can use to streamline workplace productivity. The platform is relatively affordable and has plans starting for as low as $16 a month.
This platform’s main focus is email marketing and workflow automation. If you need other sales and accounting tools, you’ll find other HubSpot CRM alternatives more useful to your workweek. This platform is also better for e-commerce businesses. Small or local businesses might not find the tools to be as beneficial.
5. Wishpond
Wishpond is a Canadian-based CRM that makes creating pop-ups, landing pages, and email marketing campaigns easy. The platform also offers sales automation tools, data dashboards, and list-building tools your sales and marketing team can use. There is also a range of email templates your team can use to streamline the creation process.
Unfortunately, Wishpond doesn’t have a free plan, and their starter package starts at $45 a month. The platform is great for small businesses looking for a centralized location to manage marketing initiatives. However, if your business is more sales-centric, you might not find all these tools beneficial to your workweek or bottom line.
6. ActiveCampaign
ActiveCampaign, another HubSpot CRM alternative, is one of the best options for email marketing automation. There are many automation workflow tools and triggers to customize your customer journeys to align with your needs. Your marketing team has the power to make the workflows as complex or simple as you want. If you don’t have any experience developing intuitive marketing sequences, there might be a bit of a learning curve.
This alternative is very email marketing-centric and isn’t considered an all-in-one solution for small businesses. You’ll likely need to invest in another tool for other basic CRM needs like appointment scheduling and invoice tracking.
Get Setup With The Best HubSpot CRM Alternative for Small Businesses
No matter how you plan to grow or scale your company – small businesses need a user-friendly and affordable CRM. With a solution like Townsquare Interactive’s business management platform, you can improve productivity and streamline efficiency in the workplace. Our platform is also specifically tailored to align with the needs of small to mid-sized businesses and their growing needs.
Contact us today or fill out the form below for a free demo.