Are you looking to attract new clients to your salon? Are you struggling to boost your local presence in your community? Consider leveraging email marketing.
A well-thought-out email marketing strategy is essential for any salon and spa in today’s digital age. Email marketing is one of the most effective marketing channels a salon can leverage to engage, inform, and communicate with clients. With the right content and messaging, you can boost brand awareness and grow your online presence, one email at a time.
Need help getting started? Here are 10 email marketing ideas for salons:
1. New Client Offers
New client discounts and offers are great incentives to attract new customers. Discounts can help increase brand awareness and will reflect positively on your brand’s reputation. Special offers can also help you win over cost-conscious customers who aren’t familiar with your work. Some popular new client offers for a salon include:
- 20% off your first service
- Buy one, get one half off
- Bogo deals
- Free gift with your first service
2. Rescheduling Reminders
Let’s face it – life happens! It can be easy for a client to forget to schedule their next service. With an email reminder, you can ensure your clients schedule their services on time for their desired date and time. It’s also the best way to maintain your book of business and forecast potential earnings from repeat customers.
Email marketing software for salons has workflow automation tools you can use to send automated reminders based on the date of the client’s last appointment. With automation, everything will work in the background of your workweek, eliminating the need for manual follow-ups.
3. Survey Emails
Emailing a survey to your clients after completing a service is the best way to gather anonymous feedback. This feedback can help managers and business owners address any concerns before they impact your reputation. With the data, you can better understand what is and isn’t working at your salon. It will also help you identify new opportunities and top performers. Consider sending a survey to each customer after a service is completed.
4. Cross-Sell Campaigns
Cross-selling other products or services can increase client lifetime value and boost sales. For example, for regulars who get their hair done at your salon, you can offer discounts and special offers on waxing, facials, or a pedicure. This is an effective way to introduce customers to other services you provide. This can also increase client lifetime value and lead to more appointments over time.
5. Before and After Photos
Show off your services with high-quality imagery and photos. An effective way to incorporate more visuals into your email marketing is with before-and-after photos. These can be used to highlight the quality of work your salon provides.
Photos can also be used in engagement campaigns for new and returning clients. For this email for salons, you’ll want to highlight the services and the stylist. Don’t forget to include a CTA driving users to book their next appointment.
6. Birthday Offers
Show your clients you care with a special birthday surprise in their inbox. This is a playful way to use personalization to grow stronger connections with your customers. It can be a simple birthday message, or you can include a small discount for their next service.
7. Appointment Reminders
Sending appointment reminders can help reduce no-shows and last-minute cancellations. It also allows your customers to reschedule if necessary. Consider sending an appointment reminder a week before the appointment, to give your clients a chance to reschedule. You’ll also want to send an appointment reminder 24 hours before to ensure it’s top of mind. These emails for spas can be automated to send to your customers after an appointment is scheduled.
8. Welcome Series
A customer welcome series is an engagement tool to introduce your salon’s products and services to new clients. You can use a welcome series to introduce stylists, answer common FAQs, or provide incentives for services.
9. Re-engagement Campaign
If you’re looking to re-engage with past customers or repeat customers, consider planning a re-engagement campaign. This type of campaign is designed to educate and inform your audience about your products and services. These campaigns are more of a soft sell, which means the CTA might not always be sales-focused. These emails for salons are designed to boost brand awareness and ensure your business is always top of mind, which is a great way to win back past customers.
10. Leave a Review Emails
Gathering more reviews on Google can help grow and improve your Google Business Profile. It’s the most effective way to build credibility in the SERPs and help your salon or spa maintain its local search ranking. Positive reviews can also lead to an increase in phone calls, inquiries, and appointments booked.
After a client finishes a service, you can send a follow-up email asking them to share their experience. If you’re struggling to get qualified reviews, consider offering a small incentive. You should consider sending a follow-up email one to two days after the service. You can also send a follow-up one week out.
Invest in Email Marketing Software for Salons
Email marketing is one of the most powerful tools your salon can leverage to get more business. With special offers and engagement tactics, you can keep your current customers engaged and grow your book of business.
Townsquare Interactive’s business management platform includes email marketing software for salons and spas. Our tool allows you to track client communication, create compelling marketing campaigns, and develop automated workflows all in one place. Our team can also help with web design, local SEO and paid media marketing.