Brand consistency isn’t some abstract marketing buzzword that only applies to Fortune 500 companies with huge advertising budgets. It’s actually one of the most practical (and tangible) tools that any business (and especially a small business) can use to build trust...
Your business is thriving. The schedule is packed, the phone is ringing, and you’re an expert at your craft. But is the chaos behind the scenes—the sticky notes, the paper invoices, the endless phone tag—costing you more than you think? The largest expenses...
Running an electrical business today is about a lot more than just fixing wiring problems or installing outlets. These days, customers really want to feel connected to the businesses they hire. That means they want to know you’re trustworthy, that you’re reliable, and...
You know the feeling of an empty appointment book, the anxiety of an idle crew, and a quiet phone. You’ve heard about using Google ads and Facebook ads for small businesses, but the debate of Google ads vs. Facebook ads is confusing. Where should you invest to...
Making your presence known on an online local business directory is a great way to expand your reach and boost brand awareness. Local business directories are used by customers who need a product or service in their area. It’s the most popular way to discover...
