Ever pour your expertise into a detailed quote, only to be told, “I’m going with the cheaper guy”? That frustration is a symptom of the “Commodity Trap,” a place where your expert service is unintentionally treated like an interchangeable...
Are you looking to attract new clients to your salon? Are you struggling to boost your local presence in your community? Consider leveraging email marketing. A well-thought-out email marketing strategy is essential for any salon and spa in today’s digital age....
If you own a small business, you likely spend a good portion of your workweek sending estimates, managing invoices, and collecting payments. Managing business finances can be challenging, especially if you’re responsible for sending follow-ups, tracking...
Influencer marketing is more than just a buzzy topic. It’s a powerful digital marketing tool that businesses can leverage to enhance their online presence. Influencers completely changed the digital marketing landscape by creating a new way for consumers to...
Are you struggling to retain high-value customers? Are your customer acquisition initiatives not as profitable as you once assumed? It’s time to take a closer look at your customer lifetime value (CLV). Small business owners who want to grow and scale their...
