Email marketing is one of the most effective marketing tools dental offices can use to build connections with new and current patients. It’s an effective way to engage, educate, and sell to your customers. Weekly or monthly emails can also ensure your dental office is always top of mind and your patients rebook on time. With the right messaging and visuals, you can boost patient engagement and build your reputation in your community.

Not sure how to get started with email marketing? We’re here to help. In this article, we’ll explore 9 different email marketing for dentistry ideas you can use in your strategy. Here’s everything you need to know:

1. New Patient Offers

Are you looking to grow your book of business? Consider sending out new patient offers to prospects in your area. You can offer deals, rewards, or one-time gifts to new patients to entice them to schedule an appointment. This is the most effective way to attract new customers.

You can grow your file with a pop-up on your website. After a prospect provides an email, you can email a special offer for their next booking. This is a low-risk way to build your book of business. It also allows patients to “test” your services before committing.

2. Appointment Scheduling Reminders and Follow-ups

The truth is – life gets busy! Some patients forget that they haven’t scheduled regular annual check-ups and cleanings. The best way to ensure your patients schedule their appointments is to schedule automated reminders.

With tools like Townsquare Interactive’s business management platform, you can automate your email follow-ups, encouraging patients to schedule their next appointment. You can create triggers based on the date of their last appointment. With automation tools, you can automate your follow-ups so your office staff can focus on other tasks.

3. Email Segmentation

Segmentation is vital to the effectiveness of your dental email marketing strategy. Not every patient in your database will want to read the same email content. For example, new patients will likely want to learn more about your services and offerings, while current patients will be more engaged with appointment information or educational resources.

Segmenting your audience by location, age, demographics, or buyer behaviors is the best way to maximize the effectiveness of your campaigns. Email segmentation can also help boost email engagement, ensuring your content resonates with your chosen audience.

4. Birthday Emails

Wishing your current patients a happy birthday can help boost patient engagement and improve retention rates. The simple email is a reminder that your dental office cares. It also ensures your business is top of mind when they can schedule a follow-up or check-in.

You can easily create these emails using an automated email marketing workflow. This way, these emails are sent in the background of your workweek and only require minimal effort.

5. Educational Resources

Help your patients achieve a brighter, whiter smile with educational resources. Preventative care and resources can be used to boost patient engagement and improve your retention rates. You can use these emails to highlight proper brushing techniques, flossing tips, or oral hygiene recommendations.

These types of email marketing for dentistry tactics will highlight your expertise and professionalism, showing that you care about your patient’s well-being and want them to have healthier, better smiles!

6. Customer Review Requests

Online reviews will help you build and maintain your reputation in your community. When patients look for new dentist offices in their area, they typically look to Yelp and Google Reviews to learn more about the different dental offices in their area. If your dentist’s office doesn’t have many online reviews, new patients may feel hesitant to book an appointment with you. Asking customers to review your business can help you build and maintain your online reputation. You can also offer a small incentive to leave a review.

7. Referral Programs

Are you looking to build your book of business? Take advantage of your current patient’s network with a well-thought-out referral program. Referral programs are an effective way to develop connections with new customers. These efforts have a lower acquisition cost than other marketing initiatives and can be more profitable. Word-of-mouth marketing is also one of the most effective ways to boost brand awareness within a small, tight-knit community.

Use dental email marketing to remind your current patients about your referral program. You can send a monthly email or add a referral program email to your new patient customer journey.

8. Monthly Newsletters

Monthly newsletters are a highly effective way to humanize your brand and ensure your dental office is always top of mind with your patients. You can use a monthly newsletter to highlight special offers, new hires, and holiday hours. You can also use them to educate and inform your patients about oral health and hygiene.

9. Highlight Positive Testimonials

Did one of your regulars recently have a positive experience? Are customers constantly sharing how happy they are after a teeth whitening? Ask them for a testimonial and use it for your next email marketing campaign. Testimonials highlight the value your business provides. It’s a great way to humanize your brand and build trust with potential or new patients.

Explore Email Marketing for Dentistry With Townsquare Interactive

Email marketing is a highly effective marketing tool dentists can use to build their book of business. With automation tools and a creative strategy, you can ensure your dentist’s office is always top of mind with future and current patients.

Townsquare Interactive’s business management platform is designed for small businesses, like dental offices. Our platform has a cloud-based CRM, appointment scheduling tools, and email marketing automation to take your strategy to the next level. We can also help you take your strategy to the next level with local SEO, social media advertising, and web design.