If you run a local med spa, law firm, contracting business, restaurant, or any other type of small business, you’ve likely seen conflicting information about inbound vs. outbound marketing. Which approach actually brings in customers and yields better long-term...
Halloween isn’t just for creative costumes and buckets of candy. It’s a prime opportunity for small businesses to get crafty and attract new customers while re-engaging existing ones. The National Retail Federation expects Halloween spending to hit record highs in...
Running an electrical business today is about a lot more than just fixing wiring problems or installing outlets. These days, customers really want to feel connected to the businesses they hire. That means they want to know you’re trustworthy, that you’re reliable, and...
If it feels like every brand these days is suddenly bragging about being green, socially conscious, or plastic-free, you’re not imagining things. From fast-food chains ditching plastic straws to fashion labels boasting recycled fabrics, sustainability has become much...
Your next client is likely searching “salon near me” on their phone right now. In that moment, your Google Business Profile is your only chance to make a great first impression and win their business. With 76% of people who conduct a local search visiting...
