Social media is a great place to show your work. But it’s a terrible place to build a business on. Algorithms change. Reach drops. A platform that sent your photos to thousands of people last year might barely show them to anyone today. And every follower you...
Most plumbing jobs come from one of two places. A new customer found you online. Or a past customer called you back. That second group is where the real money is. A homeowner who already used you, already trusts you, and already knows you do good work. Getting them to...
There is an attractive little myth within marketing that states acquiring new clients will solve all issues. A slower month? Get more leads. An issue with revenue? Increase your ad spend. Your sales goals aren’t quite meeting expectations? Increase the...
Let’s be honest. Physical therapists didn’t get into this profession because they were dying to write marketing emails. They got into it because they simply love helping people to walk again after a knee replacement or to finally sit at a desk...
Your open rates are lying to you. Not maliciously. They just aren’t telling the whole story. A 40% open rate on a campaign that generated zero phone calls and zero appointments is not a win. It’s just a well-dressed disappointment. Small business owners...
