There’s a long-standing belief in the trades that branding is something for sneaker companies and tech startups. It’s for the folks with marketing degrees and corner offices, not for the plumber who shows up at 6 a.m. with a wrench and a coffee. The...
Back in the “good ol’ days” consumers used to value a product based purely on its monetary cost and usefulness. But the times are changing, and so must your business practices. In today’s world it’s simply not enough to offer a low cost, or simply useful product. You...
