Are you looking for a creative way to increase your average order value? Do you want to introduce your customers to other services and products you have available in a creative way? One of the most innovative tactics to boost profits and increase customer lifetime value is service bundling. With service bundling for small businesses, you can offer your customers different prices and packages. This can help reduce decision fatigue and improve the overall customer experience.
Whether you own a salon, medical facility, or a local HVAC business, there are many creative ways to take advantage of service bundling for small businesses. Here are some innovative tips and tricks you can use to get started:
What is Small Business Service Bundling?
Service bundling is a marketing tool your small business can use to increase profits and simplify the customer experience. With a strategic marketing plan, you can use this tactic to bundle two or more services at a discounted price without slashing your margins.
There are many ways to successfully implement small service bundling. When implementing a strategy, consider what services make the most sense to bundle and how to get creative with your marketing messaging.
There are several different types of bundles you can consider for your next campaign. This includes:
- Price-Based Bundles: The more you buy, the more you save. Price-driven bundles encourage shoppers to purchase two or more services to take advantage of a special saving.
- Product-Based Bundles: Bundling complementary services together is a value-driven approach. You can apply a discount to the bundle or focus on the value of purchasing two or more services.
- Custom Bundles: Allowing your customers to customize their own bundles is a great way to personalize the customer experience for each customer. You can also offer a small discount on purchasing two or more services. This will help you increase average order value and simplify the checkout experience for your customers.
8 Tips for Small Business Service Bundling
Ready to start incorporating bundles into your marketing strategy? Here are eight ways to take advantage of small business service bundling:
1. Get Strategic With Your Marketing Language
When developing marketing content for your small business service bundle, you’ll want to focus on the pricing, convenience, and flexibility of bundling. Using language to highlight the value and advantages of the bundle is the best way to entice your customers to take the deal. The best way to do this is to try to highlight the following in your language:
- The value
- The benefit of complementary services
- The price-saving advantages
- Making the bundle feel like a “no-brainer”
A simple switch in language can help you increase conversions and your average order value, one bundle at a time.
2. Turn a Bundle Into a Value Add
Are you struggling with on-site conversions? Small business service bundles can help streamline the customer’s decision-making process. When developing marketing campaigns and sales tools to highlight your bundles, you’ll want to focus on the value the services provide. This will increase the perceived value of the bundle, enticing customers to take the deal.
3. Allow Your Customers to Build their own Bundles
Allowing your customers to pick and choose which services they want to include is a great way to personalize your offerings and lets customers personalize their orders to align with their unique needs.
4. Use Email and SMS Marketing
Once you know what services you plan on bundling, it’s time to start marketing your new offering. Email marketing and SMS marketing are powerful tools for connecting with potential, current, and past customers. With these marketing channels, you can strategically highlight the cost-saving advantages and value of the bundles.
With a business management platform like Townsquare Interactive’s, you can use automated marketing templates and tools to promote your service bundles. You can also create segmented lists for your marketing campaigns, ensuring you connect with the best audience for your offering.
5. Play With Seasonal Bundle Offers
Seasonal bundles are great for adding a sense of urgency and switching up your marketing throughout the year. A great way to boost sales is to turn a seasonal offering into a time-based pricing bundle. This will push customers to purchase so they can take advantage of the savings or offer before it’s too late.
6. Streamline the Checkout Experience With Optional Bundles
Adding the bundles to the checkout experience is a great way to upsell clients before they purchase. Customers who reach the checkout page are already ready to make a purchase, which means they are also more likely to spend more if they know the value the other service provides.
If you’re adding bundling at checkout, don’t forget to also highlight the discount and the cost-saving advantages. You may also want to add a few lines of copy about the other service to educate the customer to avoid disrupting the buyer’s journey.
7. Personalize The Bundles for Each Customer
Personalization is key to finding success with bundles. A CRM system can help you build segmented lists based on buying habits, interests, or location. This can improve the effectiveness of your campaigns and allow you to personalize your messaging.
8. Highlight the Savings on Price-Based Bundles
A great way to make your service bundles more enticing is to highlight the cost-saving advantages. When bundling complementary products, you consider adding a discount on the services. Some popular approaches include:
- Buy one, get one free
- Buy one, get one 50% off
- Save X amount when you buy two or more services
These sales-driven tactics will increase your average order value while motivating customers to take the deal.
Promote Your Service Bundles With Townsquare Interactive
Townsquare Interactive’s business management platform is designed with small businesses in mind. Our platform has built-in email and SMS marketing templates you can use to market your service bundles. Our team can also help you optimize your Google Business Profile and online business listings, implement SEO best practices for your service-based web content, and more.