Review Velocity vs. Review Volume: Which Matters More for Local SEO?
Most small business owners think about reviews the same way they think about a scoreboard. The more you have, the better. And while that's not wrong, it's only part of the picture. There's another side to the review game that most owners don't know about. And it might...
4 Email Marketing Tips for Plumbing Companies
Most plumbing jobs come from one of two places. A new customer found you online. Or a past...
4 Google Business Profile Tips for Electricians
There's a chance your competitor is doing one thing you're not, and it's costing you real jobs....
Why Facebook Ads Fail for Local Businesses (And What to Do Instead)
Picture this: You put $300 into a Facebook ad. It gets seen by a couple thousand people. A few...
Google Business Profile for Photographers: How to Get Found and Book More Local Clients
Picture this: Someone just got engaged. They pull out their phone and search "wedding photographer...
How to Re-Activate Past Customers with One Campaign
There is an attractive little myth within marketing that states acquiring new clients will solve...
Building Authority with Educational Blog Content
Here's a funny thing about running a small business: you probably know more about your industry...