If you own a lawn care company, you probably spend most of your time mowing, edging, and helping with weed control in residential or commercial properties in your area. You likely have a niche audience in a specific area you cater to that you must build and maintain a relationship with.
Retaining current customers while connecting with new ones is the best way to boost profits and grow your business. Landscaping email marketing campaigns and automated workflows are the most effective marketing tools to engage with both audiences.
Email marketing can keep current customers engaged and convert prospects into buyers. With the right content and messaging, you can boost sales and improve your retention efforts, one email at a time.
Here are 10 email marketing ideas for landscaping companies:
1. Welcome Series for New Customers
A welcome journey is a series of emails you can use to nurture new business into a repeat customer. You can use this journey to educate and inform your customers about your business. You can also offer incentives, highlight new services, and encourage them to rebook monthly services. You should add customers into a new customer workflow after they book a new service or their first appointment.
Townsquare Interactive’s business management platform allows you to build automated workflows based on specific triggers. You can create welcome, win back, and re-engagement series to keep your customers engaged with your offerings.
2. Send Monthly Newsletters
A monthly newsletter is a tool your business can use to engage with current and past customers. You can use the newsletter to highlight recent commercial projects, introduce new team members, or highlight landscape design and installation ideas. You can also include photos of your team to help humanize your brand.
3. Seasonal Services
Do you assist with snow removal in the winter months? Are you gearing up for law prep for the fall? Encourage your current customers to book services before your calendar is full with a seasonal service email campaign. These lawn care email marketing campaigns can highlight the importance of removing leaves in the fall or tree shrub care in the early spring. You can also add a sense of urgency by highlighting how many appointments you have left for the season.
4. New Customer Offers
Are you looking for new business? Do you need to build your clientele in a specific city or neighborhood? One of the most effective ways to do this is by enticing them with introductory offers. New customer offers are an enticing way to get more business. Once they book a service with your lawn company and see the quality, you can nurture them into a returning customer.
You can connect your introductory offer campaign with a pop-up on your website or a different lead gen tool. This will help you slowly grow your prospecting file.
5. Appointment Reminders
Eliminate appointment no-shows and last-minute cancellations with automated appointment reminders. Appointment emails are the most effective way to remind your customers they have an upcoming appointment.
With business management platforms like Townsquare Interactive’s, clients can easily reschedule for another time if they have a scheduling conflict. This will eliminate back-and-forth emails and phone calls, putting the power back in your client’s hands to manage their appointments.
6. Flash Sales and Special Offers
Are you struggling to get new business during the slow season? Consider running a flash sale or special offer on your services. This is a great way to boost profits and revenue. Limited-time sales add a sense of urgency, which can help engaged prospects convert quickly. You can test different discounts, offers, and messaging throughout the year to see what appeals to your audience the most.
7. Service Spotlight
Service spotlights can be an engagement tool to keep your business top of mind with your current customers. This is a highly effective way to keep your audience educated and informed. You can also use a service spotlight to cross-sell different services you offer. When creating a service spotlight email, aim to educate your customer about the process. Consider also adding social proof or real-life examples.
8. Survey Emails
After you complete a service, you should send your customers a follow-up survey. This is a great way to gather customer feedback so you can make meaningful improvements to your approach to lawn care. Consider scheduling a survey email the day after you complete a service. If they don’t take the survey, schedule a follow-up 24-48 hours later.
9. Case Studies
Did you recently help with a big landscape design installation? Are you proud of your team’s tree and shrub care in a certain neighborhood? Highlight your business’s value with social proof or a case study email. This is a great way to educate your audience and persuade them to purchase a specific service. Case studies also speak to the value and craftsmanship in the lawn care industry.
10. Schedule Your Next Service Reminder
Remind your clients to book their bi-annual fertilizing or aeration appointment with a reminder follow-up. You can schedule an automated workflow that encourages customers to rebook for their next service after a certain amount of days pass. This is a great way to ensure lawn care is top of mind for your audience.
Improve Your Lawn Care Email Marketing With Townsquare Interactive
No matter the size of your lawn care business, email marketing is one of the most influential tools you can use to keep your customers or prospects engaged. Landscaping email marketing is a highly effective marketing channel with a great return on investment. Whether you’re reconnecting with past customers or nurturing leads into buyers, this is an invaluable marketing tool for your strategy.
Townsquare Interactive’s business management platform offers built-in email and SMS marketing tools. With our platform, you can automate workflows so your email campaigns work in the background of your workday. We also have built-in templates you can use to build your campaigns. If you need help with other marketing initiatives, we can also assist with SEO, social media, and web design.