The holiday season is upon us! As your customers prepare to buy gifts for their loved ones and shop for new holiday decor, now is the perfect time to revamp your marketing campaigns. With a holiday-centric marketing campaign, you can stay competitive throughout the holidays. All you need is a well-thought-out strategy and the right holiday promotion ideas.
Here’s a quick overview of seven high-ROI holiday marketing ideas your small business can implement for the 2025 holiday season.
1. Plan a Holiday-Centric Giveaway on Social Media
Are you looking to boost your online presence? Trying to introduce your products or services to a new target audience? Whether you own a small local boutique or an e-commerce business, a holiday-inspired giveaway is a great holiday marketing idea to consider this season. Giveaways are designed to bring awareness to your brand’s products and services. It encourages potential buyers and loyal customers to engage with your brand and explore your offerings. Some fun holiday promotion ideas to consider for the holidays include:
- User-generated content (UGC) contest
- Hashtag contest
- In-store scavenger hunts
- Survey giveaway
- Tag a friend contest
- Trivia contest
Once you decide which approach you want to take, you can get creative using holiday-inspired giveaways or branded promotional products.
2. Host a Local Holiday Event
If you have a small local business with a niche audience, consider hosting an in-person local holiday event. This is a great way to boost brand awareness in your community and to build connections with potential customers. Everyone who visits your store will meet and interact with your team. This will help humanize your brand and establish trust in your community.
When planning an event, you’ll want to use several marketing channels to get the word out. Some ways to get exposure include:
- SMS marketing
- Email marketing campaigns
- “VIP invites” to loyal customers
- Lead gen sign-up on social media
If you’re a new business still looking to expand your reach in a specific community, consider partnering with other local companies. This will allow you to expand your reach in your community and develop stronger connections with other small business owners in the area.
3. Create Gift Guides
Let’s face it: Shopping during the holidays can be challenging! Many consumers struggle to know what they should get their in-laws, coworkers, or siblings for the holidays. A great way to help make the purchasing decision easier is to create personalized gift guides. You can create gift guides by person, interest, or budget. You can also get creative with themed categories. Once you make your gift guides, you can use them on social media, SMS, or email marketing campaigns. Gift guides with keyword-rich landing pages can also help enhance your SEO strategy.
4. Update Your Google Business Profile For the Holidays
One creative holiday marketing idea that might not be top of mind this season is updating and optimizing your Google Business Profile (GBP). While customers shop for gifts and must-haves for the holiday season, they’ll also look at different Google Business Profiles to check customer reviews, holiday hours, and explore Q&As. Ensuring all aspects of your GBP are up to date this holiday will enhance the customer experience and help you get noticed over your competitors. Updating your GBP can also improve your local SEO strategy, boosting your online presence in your community.
5. Reward Your Loyal Customers
Did you know it costs more to acquire a new customer than to retain a current one? Rewarding your loyal customers during the holidays is a great way to get them to keep shopping with your business. Some creative ways to get these customers to keep shopping with you throughout the holidays include:
- Special VIP Events
- Free Shipping
- Buy one, Get One Offers
- VIP offers
- The More You Spend, The More You Save
- Gift With Purchase
6. Charity Initiatives
The holiday season is the time for giving. A great way to show your customers you care and want to give back to the community is by focusing on charitable initiatives. For example, you can donate a percentage of sales to a local charity. You can also host a local event to raise money for a special cause. Get creative and consider your company’s mission and values to find the best option for you.
7. Run a Limited-Time Holiday Deal
According to Gallup, the average American spends around $1,007 on holiday shopping. As a small business, you can capitalize on this increase in spending by offering special holiday deals. Holiday deals encourage individuals to shop with your brand for gifts for their loved ones. Offering discounts is a great way to increase lifetime value for loyal customers and attract potential new customers.
When offering holiday deals, it’s always best to take an omnichannel approach to your campaign. Some popular ways to share your limited-time offers include:
- Personalized email marketing campaigns
- SMS marketing campaigns
- Paid social media advertising
- Organic social media
To ensure your holiday-centric offerings stand out from the rest of your marketing campaigns, you’ll want to get creative with your messaging and content. Consider how you can incorporate festive language, videos, or photography to engage with your audience.
Take Your Small Business Holiday Marketing to the Next Level
No matter the size of your business or the industry you’re in, Townsquare Interactive is here to help. With our business management platform, you can automate mundane tasks, giving you more time in your workweek to focus on holiday strategies. If you’re not feeling creative about your marketing, our team can also help with web design, organic social media, and reputation management.
The holiday season is upon us! As your customers prepare to buy gifts for their loved ones and shop for new holiday decor, now is the perfect time to revamp your marketing campaigns. With a holiday-centric marketing campaign, you can stay competitive throughout the holidays. All you need is a well-thought-out strategy and the right holiday promotion ideas.
Here’s a quick overview of seven high-ROI holiday marketing ideas your small business can implement for the 2025 holiday season.
1. Plan a Holiday-Centric Giveaway on Social Media
Are you looking to boost your online presence? Trying to introduce your products or services to a new target audience? Whether you own a small local boutique or an e-commerce business, a holiday-inspired giveaway is a great holiday marketing idea to consider this season. Giveaways are designed to bring awareness to your brand’s products and services. It encourages potential buyers and loyal customers to engage with your brand and explore your offerings. Some fun holiday promotion ideas to consider for the holidays include:
- User-generated content (UGC) contest
- Hashtag contest
- In-store scavenger hunts
- Survey giveaway
- Tag a friend contest
- Trivia contest
Once you decide which approach you want to take, you can get creative using holiday-inspired giveaways or branded promotional products.
2. Host a Local Holiday Event
If you have a small local business with a niche audience, consider hosting an in-person local holiday event. This is a great way to boost brand awareness in your community and to build connections with potential customers. Everyone who visits your store will meet and interact with your team. This will help humanize your brand and establish trust in your community.
When planning an event, you’ll want to use several marketing channels to get the word out. Some ways to get exposure include:
- SMS marketing
- Email marketing campaigns
- “VIP invites” to loyal customers
- Lead gen sign-up on social media
If you’re a new business still looking to expand your reach in a specific community, consider partnering with other local companies. This will allow you to expand your reach in your community and develop stronger connections with other small business owners in the area.
3. Create Gift Guides
Let’s face it: Shopping during the holidays can be challenging! Many consumers struggle to know what they should get their in-laws, coworkers, or siblings for the holidays. A great way to help make the purchasing decision easier is to create personalized gift guides. You can create gift guides by person, interest, or budget. You can also get creative with themed categories. Once you make your gift guides, you can use them on social media, SMS, or email marketing campaigns. Gift guides with keyword-rich landing pages can also help enhance your SEO strategy.
4. Update Your Google Business Profile For the Holidays
One creative holiday marketing idea that might not be top of mind this season is updating and optimizing your Google Business Profile (GBP). While customers shop for gifts and must-haves for the holiday season, they’ll also look at different Google Business Profiles to check customer reviews, holiday hours, and explore Q&As. Ensuring all aspects of your GBP are up to date this holiday will enhance the customer experience and help you get noticed over your competitors. Updating your GBP can also improve your local SEO strategy, boosting your online presence in your community.
5. Reward Your Loyal Customers
Did you know it costs more to acquire a new customer than to retain a current one? Rewarding your loyal customers during the holidays is a great way to get them to keep shopping with your business. Some creative ways to get these customers to keep shopping with you throughout the holidays include:
- Special VIP Events
- Free Shipping
- Buy one, Get One Offers
- VIP offers
- The More You Spend, The More You Save
- Gift With Purchase
6. Charity Initiatives
The holiday season is the time for giving. A great way to show your customers you care and want to give back to the community is by focusing on charitable initiatives. For example, you can donate a percentage of sales to a local charity. You can also host a local event to raise money for a special cause. Get creative and consider your company’s mission and values to find the best option for you.
7. Run a Limited-Time Holiday Deal
According to Gallup, the average American spends around $1,007 on holiday shopping. As a small business, you can capitalize on this increase in spending by offering special holiday deals. Holiday deals encourage individuals to shop with your brand for gifts for their loved ones. Offering discounts is a great way to increase lifetime value for loyal customers and attract potential new customers.
When offering holiday deals, it’s always best to take an omnichannel approach to your campaign. Some popular ways to share your limited-time offers include:
- Personalized email marketing campaigns
- SMS marketing campaigns
- Paid social media advertising
- Organic social media
To ensure your holiday-centric offerings stand out from the rest of your marketing campaigns, you’ll want to get creative with your messaging and content. Consider how you can incorporate festive language, videos, or photography to engage with your audience.
Take Your Small Business Holiday Marketing to the Next Level
No matter the size of your business or the industry you’re in, Townsquare Interactive is here to help. With our business management platform, you can automate mundane tasks, giving you more time in your workweek to focus on holiday strategies. If you’re not feeling creative about your marketing, our team can also help with web design, organic social media, and reputation management.