Flooring contractors are responsible for installing and repairing floors in commercial and residential settings. If you own a flooring business, you know how important it is to grow and maintain positive relationships with your customers. Positive relationships lead to more leads and connections in your community, which can help you grow and scale your business.
One of the most effective ways to track the success of your initiatives is to invest in business management software. Business management software will help you keep your customer data organized. You can track conversations, conduct outreach, and follow up with invoices, all in one place.
If you don’t currently have a flooring CRM, you risk losing your customers to your competition. Here are 10 benefits of business management software for flooring contractors you can look forward to:
1. Follow-up With Invoices
Are you tired of following up with unpaid invoices every week? Do you need an automated solution to track who has paid and who hasn’t? You can use invoicing software to send, track, and collect payments from invoices for projects you work on.
Business management platforms like Townsquare Interactive’s offer a suite of invoicing tools your teams can use. This will ensure your invoices are sent and paid on time. With this tool, you can accept secure credit card payments while you’re on-site working on projects. This eliminates the need for multiple payment software. These invoicing tools are mobile-friendly, so you can take them on the go to every project you work on.
2. Keep Your Data Organized
A centralized CRM is an essential must-have for any flooring company that wants to grow or scale its business. These platforms are designed to keep all of your customer data organized. You’ll have one centralized location for viewing client outreach, payment history, and buyer behaviors in one place. This will improve communication across different departments.
3. Send Automated Follow-ups
Whether you’re following up after a consultation or sending a survey reminder after finishing a project, follow-ups are essential to the overall buyer’s journey. If you forget to send a follow-up, you could miss out on a potential client or beneficial feedback. With business management software, you never need to worry about missing a connection. You can automate all your communication outreach, ensuring you reach your customers at the best possible time in the sales journey.
You can build out your own workflows using different triggers or customer data. Once you have your enrollment triggers set up, you can create the follow-ups for your clients. At Townsquare Interactive, we also have free email templates you can use to streamline the creation process.
4. Use Email and SMS Marketing
Automated email and SMS marketing can be used to engage with current customers and prospects. These are high-performing marketing channels that will deliver next-level results and help you build connections with prospects, current customers, and past customers.
Platforms like Townsquare Interactive have a suite of easy-to-use email and SMS marketing tools you can take advantage of. You can develop innovative marketing campaigns to keep your audience engaged with sales or special offers. You can also use email marketing to educate your audience or send them timely updates.
5. Appointment Scheduling
Are you tired of going back and forth with your customers just to schedule a consultation? Do you need help automating the appointment scheduling process so your office team can focus on other important tasks? Instead of calling and emailing your customers to schedule an appointment, you can use appointment scheduling tools to automate the process. This eliminates the need for manual work and reduces the risk of human errors. Your customers can also easily reschedule their appointments or cancel if needed, which will reduce the number of no-shows.
6. Enhanced Client Communication
Communication is key to building long-lasting relationships with your target audience. A business management platform is designed to keep your customer information organized in one place. You never need to worry about missing a connection or two sales reps accidentally reaching out to the same person. All communication records and client information will be consolidated in a central location that everyone on your team can review in one place. This will boost client communication while also improving the customer experience for prospects and current customers.
7. Improve Customer Retention
With business management software, you can reconnect with old customers and maintain strong relationships with your current customers. This will help enhance your brand reputation and improve retention. Customers who are already familiar with your services and prices are more likely to spend more with you. When you put more time and energy into fostering these connections will increase customer lifetime value and open doors for more cross-sell or upsell opportunities. Maintaining strong relationships with your current customers can also help improve your referral marketing strategy.
8. Email Inbox Management
Are you struggling to reply to clients promptly? Never miss another touch point with an integrated inbox. An integrated inbox makes it easier for small teams to communicate with customers quickly and efficiently. With a platform like Townsquare Interactive, every member of your team will receive a real-time notification when a customer reaches out. This way, your employees can quickly reply to complaints, questions, or concerns. This will improve customer service and enhance your team’s productivity levels.
Flooring CRM: Invest in Townsquare Interactive
A flooring CRM is a must-have tool all small businesses can benefit from. With these platforms, you can connect with your customers and prospects. No matter the size of your business, the features and tools these platforms provide are sure to take your business to the next level.
Ready to upgrade? Townsquare Interactive has all the tools you need. Our business management platform was designed with small businesses in mind and offers a suite of features that can benefit your flooring business.