As a flooring contractor, you likely spend your week installing and removing different floor materials throughout your city. You’re the go-to source for businesses, individuals, and property managers who need help with replacing broken tiles, preparing subfloors, and installing all-new floors.
If you want to grow and expand your business to new neighborhoods or markets, consider using email marketing to engage with your audience. Email marketing is a powerful marketing tool that can help you grow your business and keep your current audience engaged. It’s the most effective tool you can use to highlight your business expertise and boost profitability. All you need is the right visuals, messaging, and goals.
If you’re new to email marketing, here are eight flooring email marketing tips you can use to enhance your strategy:
1. Send Discounts and Special Offers
Are you struggling to book new deals during the slow season? Are you considering running a deal on installations or repairs to first-time customers? Discounts and special offers are an effective way to increase sales and attract new customers.
With email marketing, you can offer special discounts, free add-ons, or bogo offers with any of your services. A great way to boost profitability is a seasonal or limited-time sale. With limited-time offers, you can also create a sense of urgency, helping you book more appointments during the slow season.
2. Ask Past Customers for Feedback
Asking your customers to share their feedback is a great way to improve your business reputation and increase your star rating on your Google Business Profile. Customers rely on positive reviews and testimonials to help them make informed purchasing decisions.
Positive reviews can help improve your visibility on Google, leading to an increase in calls and appointments. It can also help you maintain your ranking in the search engine results page. If your business doesn’t have any reviews, you might lose business to your competitors.
A great way to ensure you’re always collecting reviews online is to create an automated email workflow. After you complete a project or service, the customer will receive an automated survey reminder. This will ensure you always have positive reviews on your Google Business Profile. If you’re struggling to get reviews, consider offering an incentive.
3. Include Visuals
High-quality imagery can make your email marketing for flooring contractors more visually appealing. To highlight the quality of work your company provides, consider adding before-and-after pictures to your emails. Also, add a clear, crisp logo, an email header, video content, or other visuals into your campaign to make it more appealing.
4. Always add a Call-to-Action
Your CTA is the desired action you want your customers to take after reviewing your email. Adding a clear, concise CTA in your email marketing campaigns is the best way to increase engagement and conversions. It is also the most effective way to encourage your prospects to take action. Some popular CTAs include:
- Book a free consultation
- Learn more
- Contact us today for a free quote
- Schedule your next service
5. Re-Engage Past Customers With Offers
Has it been a while since you’ve worked with a specific property manager? Are you looking to grow your business with a specific business that you worked with a few years ago? You can use email marketing for flooring contractors to engage with past customers. This is a great way to ensure your business is top of mind with people who are already familiar with the services you offer.
6. Develop Engaging Content
If your emails only focus on selling products and services, your customers may start to ignore them when they hit the inbox. Instead, focus on developing content that provides value. You can share tips, tricks, and guides with your customers to help them fix water damage or scratches on a wood floor. You can also consider converting high-performing blogs into email marketing campaigns.
7. Segment Your Audience
Not every contact in your CRM will want to receive the same email. To improve engagement and increase conversions, you’ll want to strategically segment your audience based on demographics, likes, or interests. For example, if you’re looking to expand your business to nearby cities and neighborhoods, you can target individuals in that location with a special offer. If you want to win back customers you haven’t worked with in a few years, send them a win-back email, encouraging them to book another service.
8. Use Email Marketing Templates
If you’re stuck in a creative rut or don’t have enough time to build an email from scratch, consider using an email marketing template to help you get started. Templates will provide you with the framework for your next marketing campaign, so you just need to plug and play with the copy and visuals.
Townsquare Interactive offers automation tools and templates you can use to improve your email marketing strategy. Our templates are beginner-friendly and easy to use, so you don’t need to spend too much time crafting the perfect email.
Explore Email Marketing for Flooring Contractors Today
No matter the size of your flooring business, email marketing is a must-have to maintain your competitiveness in the industry. Email marketing is a powerful marketing tool that will help you engage with current, past, and potential customers. With the right strategy, you can effectively grow your business and increase sales.
Townsquare Interactive’s all-in-one business management platform is designed with small business owners in mind. Our platform has everything you need to engage with your current clients through email marketing. It features a suite of tools your flooring business can benefit from, such as email and SMS marketing and appointment scheduling tools. If you need help with your marketing strategy, our team can also assist with web design, SEO, and social media.