As a chiropractor, you’re naturally concerned with the health and wellness of your patients. But at times, it may feel challenging to keep the business side of things equally healthy. Between managing appointments, sending billing reminders, and marketing your practice, the responsibilities can be overwhelming.
At Townsquare Interactive, we work with medical practices of all kinds to set up customer relationship management (CRM) systems that alleviate the burdens of running a business. With the right chiropractic practice management software, you can get back to doing more of what you love — and less of the things that make you look forward to weekends and holidays.
What Is a CRM for Chiropractors?
A CRM is often the digital assistant that keeps operations and customer service humming behind the scenes. It organizes customer information, invoices, and appointments in one spot, helping to automate various tasks and improving patient satisfaction and retention.
A CRM for chiropractors can be crucial to enhancing patient relationships in this growing industry. Demand for chiropractic care remains high, with the profession expected to grow by 10% through 2034, according to the Bureau of Labor Statistics.
More patients to serve means chiropractic offices need to run their operations efficiently — or risk losing patients to the chiropractor down the road with better CRM systems.
Why CRM? 5 Key Benefits of Chiropractic Software
Modern CRMs centralize patient communications, marketing, scheduling, billing, and medical histories, leaving more time for high-quality patient care. Here are five advantages to integrating a CRM into your practice.
1. Centralized Patient Records & Communication History
When patient details are scattered across different systems, important details may fall through the cracks. A CRM allows patient contact information, notes, follow-ups, invoices, and messages to live in one dedicated spot.
With a CRM, everyone can find what they need and avoid duplicate work or mistakes — whether your front desk needs to answer a patient question or you need to look up previous visits.
As a result, you’ll always have a clear picture of each patient’s journey and unique needs. Meanwhile, patients will feel well-cared-for, making them more likely to book repeat visits.
2. Online Scheduling
Patients increasingly want digital tools to self-book and manage appointments on their own. Research shows that online appointment scheduling not only enhances patient satisfaction but also enables more efficient care.
In one 20-month study, online scheduling reduced patient no-shows by more than half and increased overall appointment utilization. Practices that combined online booking with automated SMS reminders saw even stronger results, with fewer unused slots and higher patient engagement overall.
Townsquare Interactive’s integrated calendar and online booking tools make this process seamless. Real-time availability, self-scheduling, and appointment management eliminate phone tag and get patients in the door. Meanwhile, automated email and SMS reminders cut down on missed appointments.
3. Fewer Billing Errors & Faster Payments
Billing and coding errors are among the top causes of lost revenue in chiropractic practices. According to The American Chiropractor, these mistakes — like using incorrect Current Procedural Terminology codes, missing modifiers, or failing to verify insurance — can result in denied claims, delayed payments, and compliance risks. Even minor data entry errors, such as typos in patient information, can cause claim denials.
A CRM for chiropractors helps minimize errors by keeping patient records, documentation, and billing data in sync. With everything stored in one system and less manual data entry, it’s easier to avoid common mistakes.
Townsquare Interactive’s estimate, invoice, and billing software offers:
- Standardized templates for invoices
- Automatic tracking of payment status
- Instant itemized invoicing with payment terms included
- Digital records that maintain compliance and privacy
Consider a chiropractor CRM your must-have, “rest easier” tool that eliminates the guesswork and manual process of billing and invoicing.
4. Lower Patient Acquisition Costs Through Smarter Engagement
How much does it cost to bring in a new patient? Many chiropractic practices don’t track their patient acquisition cost (PAC). As Medical Economics points out, that oversight can quickly erode profits. Marketing, administrative time, and overhead add up quickly, especially when you’re busy chasing new patients without building long-term loyalty.
The goal is to keep your PAC well below your patients’ lifetime value (PLV) — ideally by a ratio of 3:1 or better. That means every dollar spent on acquisition should bring in at least $3 of lifetime revenue.
The most effective way to lower acquisition costs is to target and retain the right patients. Highly engaged patients tend to:
- Pay on time or in full
- Stay loyal to your practice
- Refer friends and family
A CRM for chiropractors helps you identify these high-value patients by tracking their payment patterns, activity, and engagement with your emails or SMS campaigns. From there, you can create patient “personas” that guide your marketing, focusing on those most likely to return and refer others.
5. One Platform To Run the Practice
Juggling multiple solutions for CRM, booking, invoicing, emails, and SMS messages tends to create more overhead. It’s also the quickest way to lose patients’ details or double up on work unnecessarily.
A single hub simplifies your operations and increases adoption throughout your practice. Your staff will have one system to learn, rather than many.
Townsquare Interactive’s business management platform unifies your CRM, calendar, financial records, payments, marketing communications, and more. As a result, there’s greater visibility across different roles, keeping everyone aligned.
Organize, Scale & Grow With a CRM
As you expand to more locations, add other practitioners, or develop long-term succession plans, a CRM can serve as the backbone of your practice.
It also provides a solid foundation for integrating additional marketing tools, including website design, search engine optimization, social ads, and business listings. With Townsquare Interactive, you can plug growth tactics directly into the same business management platform that powers your patient management and hit the ground running.
Ready to see our chiropractor CRM in action? Book a demo today to explore how Townsquare Interactive can help your practice gain a competitive edge.