According to the most recent Nielsen Trust in Advertising report, 89% of people trust word-of-mouth recommendations. The interesting thing about this dynamic is that consumers don’t necessarily need these endorsements to come from friends or family. Instead,...
Please note that some of the links on this blog are affiliate links, which means Townsquare Interactive may earn a commission at no extra cost to you if you decide to make a purchase through these links. Our company only recommends products or services that we believe...
Email marketing is one of the most powerful and profitable marketing channels. With a well-thought-out campaign and marketing strategy, many businesses can look forward to a $36 return on every dollar spent. However, if you're still spending countless hours...
Home renovation is a dream for many homeowners. They may be thinking of upgrading a cramped kitchen into a chef's paradise. Or transforming an unfinished basement into a cozy family hangout. Either way, these projects represent exciting opportunities for skilled...
Every business in the world was born out of a single idea. Maybe yours was to open a roofing business in your city. Or maybe you wanted to showcase your heritage's culinary secrets in a restaurant. Whatever it was, that idea is the identity of your...
Please note that some of the links on this blog are affiliate links, which means Townsquare Interactive may earn a commission at no extra cost to you if you decide to make a purchase through these links. Our company only recommends products or services that we believe...
According to the 2023 Financial Benchmark Study, landscaping companies have a median of 325 customers. That's a lot of lawns to mow and hedges to trim! If you're running a landscaping business, you know how important those customers are. Their repeat business and...
LinkedIn recently surpassed an incredible milestone - over 1 billion members across more than 200 countries. What started as a place to post your resume has transformed into a goldmine for marketers of all sizes. Many small businesses see social media...
Starting a small business is a dream come true for anyone who decides to hang out their own shingle. At the same time, there’s a ton of work involved with launching a business and scaling it successfully. Whether you’re in HVAC, towing, plumbing, roofing, or any other...
With over 3 billion monthly active users, Facebook might as well be considered its own country at this point. In fact, if it were a country, it would be the largest in the world by population. As a small business owner, it's likely that a decent chunk of your...
Please note that some of the links on this blog are affiliate links, which means Townsquare Interactive may earn a commission at no extra cost to you if you decide to make a purchase through these links. Our company only recommends products or services that we believe...
The best inventory software for small business needs to master all sales channels while delivering efficient order management and streamlined, easy-to-access reports. For smaller companies with limited transactions and products, a simple point-of-sale system may be...
Adding your local business to Nextdoor can help you reach customers where they are. Today's consumers use searches on Google and social media platforms like Nextdoor to find the services they need, whether it's a restaurant recommended by friends or a...
Please note that some of the links on this blog are affiliate links, which means Townsquare Interactive may earn a commission at no extra cost to you if you decide to make a purchase through these links. Our company only recommends products or services that we believe...
Small businesses are the beating heart of our economy. But let's face it - competing with the big guys isn't always a walk in the park. As a small business owner, you know the struggle. Bigger brands outbid you on paid ads, throw money at marketing like it's nothing,...
In today's digital age, customer relationship management software has become invaluable for businesses, from lawyers and healthcare providers to HVAC techs and towing operators. If you don't have a CRM, you may find it...
If you’re in the roofing sector, you’re in a great place. With a market size of over $27 billion, the roofing industry is expected to grow by 4.5% annually over the next decade. At the same time, there’s increased competition as local roofers battle for business....
Accurate bookkeeping and accounting are crucial for tracking revenue, maintaining a healthy cash flow, meeting tax obligations, and complying with industry regulations.
Listing your business on a directory like Yelp is a smart move if you want to enhance your online visibility and attract more local customers.
Plumbing CRM software is designed to keep your client communication, invoicing, and marketing initiatives organized. Here are seven benefits you can look forward to.
Credit Repair Cloud combines robust features with intuitive design, allowing you to integrate credit repair services seamlessly into your existing business model.
What should an invoice include? How can you save time with dedicated invoicing software? This article will help answer these questions by covering six must-have elements.
Searching for the best CRM for contractors? Here are some of the benefits of Townsquare Interactive’s CRM software for contractors.
Explore how Ruby can help you project a professional image and deliver the personalized service you need to field customer calls efficiently and ultimately grow.
HVAC customers expect reliable service, quality work, and professionalism. With our business management platform, you can elevate your business to meet and exceed these standards.
Beyond conventional payment methods like checks and credit cards, ACH payments offer small businesses a powerful tool for financial management and operational efficiency.
With the right email management platform, you can put your best professional face forward and continue paving the way for ongoing growth and success.
As the medical spa industry continues to evolve, leveraging CRM and booking solutions will be crucial for delivering a superior client experience and driving business growth.
Without a domain name that resonates with your business, it’s hard to make it easy for your customers and clients to find you.
To spark inspiration for your next campaign, we’ve put together a list of creative email marketing ideas for small business owners this summer.
With the right tools, you can systemize your billing to allow fast, convenient payments. Townsquare Interactive’s all-in-one business management platform helps expedite your payments.
AI for small businesses can be very effective if you know which tools to use, how to use them, and what to automate throughout the process.
Running a towing company requires coordinating schedules, tracking customer information, and sending invoices. This is where CRM software can help.
Customer interaction management helps businesses deliver exceptional services and support. Discover the power of Townsquare Interactive’s business management platform.
Understanding the functionalities of this platform can significantly streamline operations, enabling business owners to close deals and process payments with greater speed and less friction.
A high-quality CRM such as Townsquare Interactive’s business management platform will capture all sorts of information designed to help you reach your business goals.
Whether you’re a plumber, a roofer, or a restaurant owner, reliable invoicing software for small businesses can transform how you handle your finances.
This article aims to bring clarity to the five most common email marketing challenges small-business owners face and how to address them.
Whether you run an HVAC company, a law firm, or a local restaurant, these tips will help strengthen relationships with your clientele and have them choose you over the competition every time.
UGC is a powerful tool that small businesses can leverage to their advantage — from HVAC, towing, plumbing, and roofing to law, medicine, and hospitality.
This article delves into the benefits of CRM software for healthcare providers, focusing on how it can streamline operational workflows and elevate patient care standards.
In today's digital age, cash has become king for fewer and fewer transactions. For businesses of all sizes, accepting electronic payments is no longer an option but a necessity. Behind the seemingly simple swipe of a card or tap of a phone lies a complex world of...
Getting paid on time is crucial for any small business, ensuring adequate cash flow and steady growth. However, managing the invoicing and payment process can be a daunting and time-consuming task. Fortunately, the rise of digital invoicing solutions like Townsquare...
Running a small business these days means wearing many hats. One minute, you’re managing day-to-day operations. The other, you’re trying to build customer relationships; it’s a constant balancing act. But what if you could leverage insights from your existing customer...
Are you leaving money on the table by neglecting your customer relationships? Your business's success hinges on the strength of these connections. Without a robust Customer Relationship Management (CRM) tool in place, you could be missing out on valuable marketing...
Lead management software is essential for developing a small business in any industry. Every opportunity matters in industries like HVAC, towing, plumbing, roofing, contracting, and legal services—albeit securing a new client or providing coordination between jobs....
As a small business, having a strong marketing strategy is crucial for your success. It allows you to promote your products or services, attract new customers, and build brand awareness. However, traditional forms of advertising can be costly and may not always give...
As a small business owner, you have many moving parts to your company, from developing new products and services to satisfying every question asked by potential customers. The larger your company grows, the more important it is to develop ways to properly manage...
Email marketing gets a bad rap. People groan when they hear the term, thinking of overflowing inboxes crammed with spam messages. But done right, email marketing hooks new customers and reels in sales. In fact, it's a game-changer for small businesses looking to boost...
In the business world, adaptability and efficiency are linked with financial success. However, your company may require exceptional tools to achieve this. Among the various tools available, online scheduling software is a game-changer for scaling small businesses and...
If you want to connect with your customers on a personal level, SMS marketing is tough to beat. Some 78% of buyers primarily use their phones to check, send, and respond to text messages, making it a compelling channel to reach more of your audience. As the popularity...
Running a small business comes with an array of challenges, and managing costs is always at the forefront. In an interconnected world where customer expectations are always on the rise, business management software has emerged as a priceless tool for reducing...
In the fast-paced world of small business operations, efficiency is not just desirable—it’s non-negotiable. Businesses that streamline their processes save time, conserve resources, and are better positioned to compete and grow. For small business owners and office...
Email marketing remains one of the most effective digital communication channels, despite being one of the oldest. According to recent stats, around 99% of people check their emails daily, and 73% of millennials would prefer to communicate with businesses via email...
In today's digital age, online scheduling software has become essential to the workplace dynamic. These tools can help streamline your client communication, eliminate friction in the sales process, and help you deliver a next-level experience to your customers. If...
As a small business owner, you wear many hats. Among your responsibilities is managing sales and keeping the pipeline full. While no software can replace the insight of an experienced sales executive or sales team, a customer relationship management (CRM) system comes...
Time is of the essence when prospects are interested in your business. Capturing their information and following up quickly is crucial to converting them into customers. So, if you don’t have a way of keeping track of leads, you could miss out on valuable new...
Since the dawn of the internet, email marketing has been a cornerstone for businesses that want to communicate with their audience. Emails give marketers the opportunity to craft compelling narratives, build relationships, and drive business success. While the...
Are you struggling to understand your sales cycle length? Has your company outgrown using Excel sheets to track client communication, follow-ups, and emails? It's time to upgrade to a high-quality lead management platform. Lead management software is a seamless...
A customer relationship management platform is an invaluable tool businesses of every size can benefit from. These platforms help streamline customer communication and keep your sales or marketing team on task during the workweek. Not only that, but small business...
Small business owners are constantly juggling multiple tasks and responsibilities. From managing employees to handling finances, it can be overwhelming to keep everything in order. One area that often gets neglected is customer data management. Business owners may not...
We live in a digital age, where clients and prospects no longer want to call or go in person to schedule an appointment. Long waits, voicemails, and a lack of customer service during busy hours can impact the customer experience. It can lead to a decline in...
Customer relationship management (CRM) systems are a critical tool for businesses of all sizes to nurture customer relationships and drive sales. However, the true power of CRM lies not just in managing contacts, but in maximizing automation and analytics...
Lead management software is an invaluable tool for businesses of every size, whether you have a sales team of 2 or 100. If you don't have the tools and technology to accurately track, communicate, and manage your leads, you'll lose out on valuable opportunities. With...
Selecting the ideal CRM software for small businesses is more than a mere administrative decision; it's a strategic move that can define your company's future. The software is the cornerstone that holds customer relationships, streamlining interactions, and ensuring...
There's nothing worse than playing phone tag with prospects or constantly emailing clients to set up an appointment. The constant nagging can be off-putting, pushing your customer base to shop with your competitors. It can delay the sales process and lead to a decline...
Customer relationship management software is a tool businesses can use to enhance their client communication and stay organized. With a business management platform, employees have a centralized database where all customer communication exists. This makes it easier to...
As a small business owner, you have a lot of paperwork passing over your desk day to day. It’s easy to get overwhelmed by the contracts, forms, and other documents that come through your office, especially when you’re also trying to stay on top of customer...
In today's digital age, search engine optimization is a must-have. These marketing tactics are designed to help boost your online presence, increase organic traffic, and help you climb the ranks on the SERPs. If you don't have a well-thought-out SEO strategy and an...
Running a successful roofing business is like a balancing act. You juggle crews, subcontractors, inventory, clients—and hustling to attract business. With your packed schedule, marketing often gets neglected. Yet, in our digital age, an online presence for roofing...
The holiday season has finally arrived! As you prepare for the end-of-year chaos and plan for 2024 and beyond, don't forget to take advantage of these holiday marketing ideas. To maintain your competitive edge and ensure the holidays are a success for your business,...
Having a car towed isn’t always the most pleasant experience, often involving accidents, breakdowns, or unlawful parking incidents. However, when you need a tow truck, you want somebody reliable and trustworthy — a company that can improve an unfortunate experience....
In a world where over 4 billion people are connected via email, the power of email marketing for small businesses is undeniable. This marketing strategy allows you to reach a vast audience and personalizes your message, ensuring it resonates with every reader. Email...
As a contractor, you rely on a constant flow of leads to ensure consistent business, repeat customers, and continuous growth. Angi, formerly Angie’s List, is one potential source of new business that many contractors and other service professionals swear by....
First impressions matter more than you think. As a healthcare professional, your website is often how patients are introduced to your practice. A well-designed site builds trust and credibility, while a confusing or outdated site causes frustration and doubt. Today,...
If you're a lawyer or own a law firm, having a professional website is a no-brainer for attracting new clients. In fact, it's one of the best ways to grow your business. But with so many attorney website design options and features to choose from, how do you create a...
Running a small business is no easy feat. As an owner or manager, you likely wear many hats - from sales and marketing to customer service and accounting. With so much on your plate, keeping up with all your customers and prospects becomes challenging. That's where a...
Angi, formerly Angie's List, is a popular platform connecting homeowners with trusted service providers. For contractors, Angi can be a powerful tool for gaining online visibility and generating leads. However, like any lead generation service, using Angi has pros and...
SEO for financial services is vital for any company in the finance industry. Accounting firms, investment services, tax companies, and insurance providers can enjoy incredible success by using financial SEO services. That said, using SEO strategies is no longer an...
There's more that goes into search engine optimization than what meets the eye. If you don't have an in-house SEO expert, you must learn to juggle everything from on-site SEO optimization to local-specific strategies. All of these components are more important than...
A fine-tuned medical SEO strategy is vital to maintaining a healthy pipeline of leads and growing your online presence. If your medical practice isn't setting time aside to optimize landing pages, use the right keywords, or prioritize the best on-site SEO initiatives,...
Sites like Angi, formerly Angie’s List, help you connect with potential customers and build a positive reputation for your business. Whether you work in HVAC, plumbing, electric, landscaping, contracting, or another service industry, companies like Angi are perfect...
Designing a fabulous website is only half the battle it takes to capitalize upon an online business presence. The classic saying 'build it and they will come' doesn't apply; in order to actually visit your site, potential customers will need to be able to find it on...
In today's digital age, having an online business presence isn't an option, but a necessity. It's hard to find a company without some sort of website, or Facebook Page at the very least. Business owners increasingly recognize the fact that consumers turn to the...
The construction industry is competitive. To ensure your company has a steady flow of leads, you must maintain a strong reputation in your community and improve your lead generation initiatives. That's why a general contractor website is so important. Websites help...
Social media is a powerful digital marketing channel small businesses can use to enhance their online presence and increase brand visibility. The average social media user spends roughly 2.5 hours on social media every day. In those two hours, your small business has...
Think your business can get by without an online presence? Think again. It's the twenty-first century, which means that everyone and their mom's cousin's cat has a platform on the World Wide Web. In fact, it's estimated that there are 5.19 billion internet users...
In the constantly evolving world we live in, staying up to date with modern trends is essential for the survival and growth of any business. This broad idea applies directly to your plumbing company, especially in the realm of technological advancements. One...
In the ever-evolving digital business landscape, maintaining active online profiles on key platforms such as Google Business is not just recommended but crucial for a company's online visibility. This is more than about just having a business website; it's about...
Keywords, title tags, and backlinks aren't the only SEO factors that search engines prioritize. In fact, many of the design elements you incorporate on your website can impact your rankings, too. Customers want to seamlessly be able to shop, explore, and make a...
Did you know that businesses that use their websites to connect with customers see an average 15-50% growth in revenue? Building an effective web presence for your roofing company is essential to staying competitive, and compelling roofing website design is critical...
As 2022 wound down, OpenAI, a tech powerhouse known for its breakthroughs in artificial intelligence and machine learning, unveiled ChatGPT to the public. While at first glance it might seem like an advanced search engine, there's more to it than meets the eye....
Paid advertising is a must-have for any business that wants to expand their reach and scale their business. When you take a paid approach to your marketing initiatives, you can produce a significant ROI that positively impacts your bottom line. While exploring your...
Effective digital marketing is the foundation of success for any towing business. With a digital presence, you can promote your services, reach new customers, and increase towing leads more efficiently than ever before. Your website is the first step in creating an...
Do you own a flooring business and are looking for new ways to stand out from the competition? Have you been searching for ways to increase your visibility online and attract more customers? If so, SEO (Search Engine Optimization) may be the key to getting on the...
Social media is a low-cost marketing channel small businesses can use to expand their reach and build connections with their target audience. With the right platforms, content, and messaging - your brand can establish an online presence and familiarize your followers...
Do you own an HVAC business and are looking for new ways to stand out from the competition? Have you been searching for ways to increase your visibility online and attract more customers? If so, SEO (Search Engine Optimization) may be the key to getting on the first...
In today's hyper-competitive digital realm, small business owners are constantly in pursuit of tools that grant them a strategic edge. This is where Google Analytics 4 (GA4) steps into the spotlight, offering a treasure trove of insights to those who know how to wield...
Owning a business means utilizing marketing, and today, digital marketing is the most effective way to reach your clients no matter what type of industry you are in. Specifically, search engine optimization (SEO) is at the core of this process as it allows you to...
In the digital age, even local businesses like plumbing contractors need a solid online presence to stay competitive. Most people now rely on search engines to find local services, and if you’re not ranking on the first page of Google, you’re missing out on a...