What to Do When You Get A Bad Review

Apr 23, 2015 | Business Tips, Online/Digital Marketing

By Katie Sheldon “88% of consumers using the internet will look toward online reviews before making their purchasing decision.” – Trustpilot “I got an awful review on Facebook (or Google or anywhere else). What do I do?”  Working with small- to medium-size businesses,...

Long-Tail Keywords Are Key to Customer Conversion

Apr 23, 2015 | SEO

By: Jacob Robinson Increasing Conversion Rates With Long-Tail Keywords A key metric to any business’s online performance is website conversion rate (the percentage of people who come to your website take some sort of action). There are various ways to increase...

Local vs. National SEO Strategies: Which Does Your Business Need?

Apr 22, 2015 | Online/Digital Marketing, SEO

For many business owners, there’s confusion about the differences between national SEO and local SEO. What are they, exactly? What strategy do you need? You might be asking yourself these questions. It’s hard enough to understand all of the technical...

One Easy Step to Figure Out if Your Website Is Mobile Friendly

Apr 15, 2015 | Business Tips, Mobile Websites, Online/Digital Marketing, SEO, Website Design

By: Holly Czuba This is big news in our industry right now. Google is going to stop showing non-mobile-friendly websites in their mobile search results.  Business owners stand to lose half of their visibility on the web if they’re not ready. I say “half...

Capitalize on Happy Customers: Ask for Online Reviews

Apr 10, 2015 | Business Tips, Reputation Monitoring

by Bryce Tedeschi In an age where customers always have the last word, it’s important to keep a finger on the pulse of what people are saying about you online. Reviews influence buying decisions (90% of customers say buying decisions are influenced by online reviews....