There is a customer who is searching for exactly what a local shop sells right now. Not tomorrow. Right now. They’re typing it into Google on their phone, and in about three seconds they’re going to call whoever shows up at the top of that search result. The...
Your open rates are lying to you. Not maliciously. They just aren’t telling the whole story. A 40% open rate on a campaign that generated zero phone calls and zero appointments is not a win. It’s just a well-dressed disappointment. Small business owners...
Picture this: a small business owner wraps up a great job, shakes hands with a happy customer, and then…waits three whole days to send the invoice. Maybe it was a paper form sitting on the kitchen counter. Or maybe it was a spreadsheet that needed updating. Or,...
So you’ve got the best latte in town. Your regulars know it, your baristas know it, and honestly, anyone who’s walked through that door knows it. But here’s the real thing you may or may not have thought about: if you’re not staying in touch...
Phones are basically a third hand at this point. We sleep next to them, eat with them, and check them roughly 96 times a day. So when a business sends a text message, there’s a genuinely good chance it actually gets seen, as in immediately. That’s the...
