For anyone serious about getting the perfect nail art or spa pedicure, not just any nail salon will do. People often stick with a salon simply because they have a favorite nail technician, someone they can trust to create picture-worthy nails every time.
So, if you want to reach more local customers seeking nail services in your area, you need the social proof to demonstrate that your space and nail technicians are the best in town. A Google Business Profile for nail salons is one of the best ways to showcase your work and customer reviews.
At Townsquare Interactive, we’ve helped many nail salons create a conversion-friendly Google Business Profile (GBP) that keeps customers coming through the doors. Here are five tips to help you do the same for your local business.
The Purpose of a Google Business Profile for Nail Salons
The nail salon global market is expected to top $20 billion by 2030, with North America capturing one-third of that market share. In such a competitive industry, you need every advantage you can get as a nail salon owner.
A strong online presence helps you get your nail salon on Google Maps, where local customers are searching and comparing cleanliness, nail designs, pricing, and convenience before deciding where to go. Furthermore, GBP listings drive 37% higher local visibility, on average, than listings that go unclaimed.
When customers come across your GBP, they can view your service menu, photos, hours, reviews, pricing, and frequently asked questions — all of which help customers feel confident booking appointments. Whether looking for last-minute openings, walk-in salons, or specialty nail art, customers use this information to decide whether to visit a salon or seek service elsewhere.
How To Set Up & Optimize Your Nail Salon Google Business Profile
A Google Business Profile for nail salons doesn’t take long to set up, but it’s important to pay attention to the details. Here’s how nail salons can use their GBPs to attract more local customers looking to call a new nail salon home.
1. Ensure Accurate Business Information
Your Name, Address, and Phone Number (NAP) must be accurate everywhere, from your website to your social profiles to third-party directories. When Google cross-checks this information, any inconsistencies — like old phone numbers, outdated hours, or different business names — can weaken your ranking and confuse customers.
For nail salons, accuracy is critical to preventing disappointed or frustrated customers. Your GBP should include:
- Weekend and holiday hours
- Walk-in availability
- Links to online booking tools
- Suite numbers inside salon studios
- Updated phone numbers for texting or calling
A clean, professional listing looks like this:
Diamond Nails & Spa
456 Willow Street, Orlando, FL
(555) 789-1234
Townsquare Interactive’s Business Listings service syncs your updated salon information across over 70 directories, making it easy to present consistent information everywhere your clients search.
2. Post High-Quality Photos of Nail Designs, Cleanliness, and Your Salon Interior
Did you know that businesses with photos on their GBPs get 45% more requests for directions and 31% more website clicks? That’s particularly true for nail salons, where your visuals are your portfolio. By posting photos consistently, you also tell Google that your business is active and reliable.
What To Post
- Detailed close-ups of nail art
- Current trends, from flashy animal prints to velvet French manicures
- Before and after restorations of broken nails or cuticle care
- Your salon interior, ambiance, and any special touches like free sparkling wine
- Cleanliness and sanitation stations
- Photos of your nail techs to build trust
Photo Tips
- Upload two to three new photos every week
- Use natural lighting whenever possible.
- Keep backgrounds simple to highlight the nails.
- Add short captions, such as, “Holiday glitter set — now booking!”
- Avoid filters that distort color.
Your visuals also work alongside other marketing channels. With Townsquare Interactive’s web design and social ads services, you can maintain polished, consistent branding across your website, social media, and GBP.
3. Collect and Showcase 5-Star Reviews From Happy Clients
Reviews are one of the most significant ranking factors on Google, especially reviews attached to GBP profiles. Research shows that listings with 50 or more reviews and average star ratings of at least 4.5 are 57% more likely to rank at the top of local search results — including the top three Map Pack listings.
Best Practices for Requesting Reviews
- Ask for reviews immediately after each appointment.
- Use automated SMS or email messages for higher response rates.
- Personalize each message.
- Respond to every review, whether positive or negative.
- Never offer incentives in exchange for reviews.
Examples of Review Request Scripts
SMS:
Hi, [Name], thanks for visiting us today! If you’re loving your nails, would you mind leaving a quick Google review? It helps others find our salon. Thank you!
Email:
Hi, [Name],
We hope you’re enjoying your new set! When you have a moment, we’d be grateful if you left us a quick review on Google to help new clients feel confident booking with us.
4. Use Google Posts To Promote Specials, New Nail Designs & Last-Minute Openings
Google Posts show clients that your salon is active, creative, and engaged with your community. These short updates appear directly on your profile and can drive more phone calls, website clicks, and bookings.
What To Post
- “Design of the week”
- Seasonal trends, such as holiday nails or spring pastel sets
- New services, like builder gel or structured manicures
- Last-minute appointment openings
- Weekend or seasonal promotions
- New-client specials
Example Google Posts
Design Spotlight:
Check out our winter chrome set — now available! Book today to reserve your spot.
Promotional Offer:
Holiday nails are booking fast! Get 10% off full sets this weekend only. Click to schedule.
5. Add an FAQ Section That Helps Clients Book Faster
Clients may have quick questions before booking. Adding an FAQ section to your GBP helps address concerns upfront and improves your chances of converting searches into appointments.
Common questions to address include:
- “Do you accept walk-ins?”
- “How long does a gel manicure take?”
- “Is nail art priced separately?”
- “Do you remove acrylics?”
- “What are your sanitation practices?”
- “What payment methods do you accept?”
To further optimize your GBP for search engines, fully build out your service list (gel, acrylics, pedicures, nail art, waxing, spa services, and so on) and include all nearby neighborhoods your salon serves.
Final Tips for a High-Performing Google Business Profile for Nail Salons
As your profile grows, check your GBP Insights regularly, including calls, website clicks, bookings, photo views, and popular search terms. These trends give you valuable feedback about what’s resonating with clients and where to make improvements.
Maintaining a Google Business Profile for nail salons takes consistent attention, especially when you’re managing staff, cleaning protocols, new design trends, and daily appointments. Townsquare Interactive makes it easy for salon owners to stay visible, competitive, and consistently booked. We can help you manage your GBP year-round while supporting your complete digital strategy through SEO, listings management, reputation management, booking integrations, website design, social ads, and email and SMS marketing.
Ready to attract more clients and strengthen your online presence? Reach out to Townsquare Interactive for expert support in optimizing your nail salon’s Google Business Profile and growing your business.