Think back to the last time you hired a home remodeler. You didn’t simply jump to the first Google search result to find a trusted name. Like most homeowners, you likely read Google reviews, browsed photos, and combed through each remodeler’s Google Business Profile (GBP) before signing a contract.
A Google Business Profile for home remodelers speaks volumes about a remodeling company’s work style, projects, customer service, and results. With Townsquare Interactive’s help and a well-optimized home remodeling Google Business Profile, you can attract local customers and referrals. Follow our guide to set up a GBP that’s optimized for search engines and visible to local customers.
The Purpose of a Google Business Profile for Home Remodelers
According to SQ Magazine, GBP listings drive 37% higher local search visibility, on average, compared to unclaimed listings. These listings showcase photos, business information, service areas, and reviews — helping customers learn more about your business before requesting a quote.
For a service-based industry like home remodeling, a GBP helps you appear in local results, showcases your craftsmanship, and inspires confidence in homeowners seeking your services. If your listing is incomplete, outdated, or unclaimed altogether, you may lose visibility and trust.
After all, homeowners may be entrusting a contractor with thousands of dollars’ worth of work. A well-optimized Google Business Profile (GBP) can turn high-intent search traffic into high-quality leads who have confidence in your services.
How To Set Up & Optimize Your Home Remodeling Google Business Profile
Are you ready to build a first-rate Google Business Profile? Here’s how home remodeling companies can use their GBPs to attract more customers and stand out in a competitive local market.
1. Start With Accurate, Consistent NAP Information
Your Name, Address, and Phone Number (NAP) must be accurate across all platforms. Google verifies this information against other websites, directories, and social media profiles.
Inconsistencies, such as an outdated address, an old phone number, or variations in your business name, can weaken your local search presence.
For home remodelers, issues may include:
- Switching from a personal cell to a dedicated business line
- Listing project job-site addresses instead of the business headquarters’ address
- Franchise remodelers using slightly different naming conventions
A clean, conversion-ready listing should be consistent and clearly identify your service area. It looks like this:
ABC Remodeling
123 Main Street, Raleigh, NC
(555) 123-4567
To keep your NAP up to date across over 70 online directories, Townsquare Interactive’s Business Listings service automatically syncs your information everywhere.
2. Post High-Quality Before-and-After Photos
Homeowners want to see your before-and-after photos of kitchens, bathrooms, entryways, bedrooms, flooring, and everything in between. SQ Magazine reports that businesses with photos on their GBPs get 45% more requests for directions and 31% more clicks to their websites.
What To Post
- Complete before-and-after transformations
- Close-ups of artisan work (custom cabinets, fireplace surrounds)
- Exterior remodels in natural lighting
- In-progress shots to show transparency
- Your team at work (adds trust and personality)
Photo Tips
- Upload at least two to three new photos per week.
- Use natural light whenever possible.
- Add short, clear captions (“Primary bathroom remodel: Quartz countertops + walk-in shower upgrade”).
- Avoid heavy filters; authenticity sells.
High-quality visuals not only strengthen your GBP but also complement other marketing efforts. Townsquare Interactive’s web design and social ads services help ensure polished, consistent branding and visuals everywhere your customers might find you.
3. Collect and Showcase 5-Star Reviews
Research shows that 93% of customers read online reviews before making a purchase. Over half trust these reviews as much as personal recommendations. With GBP profiles, in particular, listings with over 50 reviews and a 4.5+ average star rating are 57% more likely to rank high in local search results.
When it comes to home remodeling, those reviews really matter. Homeowners rely heavily on a contractor’s reputation when deciding whether to book a consultation.
Best Practices for Review Generation
- Ask for reviews immediately after project completion.
- Use automated SMS or email for higher response rates.
- Keep your request brief and personalized.
- Respond to every review, whether positive or negative.
- Never offer incentives in exchange for a review.
Examples of Simple Review Request Scripts
SMS:
Hi, [Name], thank you for trusting us with your remodel! If you have a moment, would you share your experience on Google? Here’s the link — it helps others find us, too!
Email:
Hi, [Name],
We hope you’re loving your new kitchen! When you have a minute, we’d love a quick review on Google. It helps other homeowners feel confident choosing us.
Know anyone looking to remodel? Feel free to send them our way! For every referral that results in a new contract, we’ll give you both a $200 credit toward your next remodeling project of $2K or more.
4. Use Google Posts To Promote Offers and Project Highlights
Google posts are an underrated tool that remodelers can use to keep their listings fresh and engaging. These short updates appear directly on your profile and help your business appear active and thriving in the community, driving clicks, calls, and website visits.
What To Post
- Seasonal promotions (“Winter basement finishing: $500 off through January”)
- Announcements of new services (“Now offering cabinet refacing”)
- Recent project spotlights with photos
- Reminders about free estimates
- Limited-time offers
Example Google Post Copy
Project Spotlight Post:
Just wrapped up this full kitchen remodel in [City]! Quartz countertops, refaced cabinets, updated lighting, and new flooring — the works. Tap to see the before/after transformation.
Promo Post:
Holiday Special! Save 10% on bathroom remodels booked before December 31. Schedule your free estimate today!
5. Add an FAQ Section
Including a Q&A on your GBP is a great way to provide homeowners with quick answers. Listings with FAQs convert at 2.6x the rate of listings without them. They also help Google better understand your business and match you with relevant searches.
Examples of remodeling-related questions might be:
- “Do you offer free estimates?”
- “How long does a bathroom remodel take?”
- “Are you licensed and insured?”
- “Do you offer financing for remodeling projects?”
- “What areas do you serve?”
- “What remodeling services do you offer?”
Pro tip: In addition to answering these types of questions, build out your GBP with every service you offer and all the areas you serve. Having a fully built-out profile helps Google match your listing with more relevant and hyper-local homeowner searches.
Final Tips for a High-Performing Google Business Profile for Home Remodelers
As your profile gains traction, keep an eye on GBP Insights, such as calls, website clicks, bookings, and search terms. If your engagement dips or your conversions slow down, those analytics will help you determine what’s working and what needs improvement.
Maintaining a first-rate Google Business Profile for home remodelers takes ongoing effort — especially when you’re managing crews, quotes, materials, and active job sites. As your marketing partner, Townsquare Interactive can help you maintain an accurate and up-to-date remodeling GBP year-round.
From syncing your business listings to managing your CRM, social media, scheduling tools, and billing systems, Townsquare provides a complete business management platform. Request a free quote today to discover how to optimize your GBP and consistently attract local customers to your remodeling business.