If you own a roofing business, you likely spend your week installing new roofs, cleaning gutters, and replacing damaged shingles. The work you do in your city provides long-term value to your community, especially during heavy storms and rough winters.
If you’re looking to build your book of business in your area, consider leveraging email marketing for your roofing business. Email marketing is a powerful marketing tool you can use to grow your book of business and keep your past customers engaged. With the right strategy, you can engage with your different audiences and boost sales and revenue over time.
Here are 10 tips for roofing email marketing:
1. Send Introductory Offers
Are you looking to grow your book of business? Consider running a special discount or offer on your services using a roofer’s email marketing. This is a great way to get new customers through the door and introduce them to the quality of services you provide. If you need to grow your email marketing list, consider adding a pop-up on your website with an introductory offer. This is a highly effective lead-gen tool you can use to grow your book of business and enhance your roofing email marketing strategy with new roofing leads.
2. Welcome Back Discounts
Has it been a while since your regulars scheduled annual inspection or annual repairs? You can use discounts and email marketing to re-engage with past customers you haven’t worked with in a while. These are customers who are already familiar with your services. Re-engaging them with a discount can help boost customer loyalty and incentivize new sales.
3. Upsells for Other Services
Using roofing email marketing to upsell your customers on other services is an easy and effective way to increase customer lifetime value. With the right content and messaging, you can educate your current audience on other roofing services you provide, highlighting the value of specialized services, regular inspections, or post-storm roof inspections.
4. Seasonal Tips
When using email marketing for roofing businesses, you don’t always have to sell, sell, sell. Instead, you’ll want to focus on fostering relationships with your clients using content to educate and inform. One of the most effective ways to do this is with email marketing content that focuses on seasonal tips and tricks.
With seasonal tips and tricks, you can help your customers improve their roofing maintenance during the colder months. You can also teach them how to identify roofing damage or issues, so they’ll know who to call if they have any roof problems.
5. Sending Timely Content
Did a big storm recently hit your small town or city? Remind your customers that your team is here to help with timely content that focuses on affordable post-storm roof inspections. This is an effective way to highlight services that your target audience can benefit from during troubling times. You can also consider offering a discount on post-storm services to past customers to improve loyalty and retention.
6. Send Follow-up Surveys
After your team completes a service, don’t forget to ask your customers how your team did with a follow-up survey.Surveys provide key insight into what your team is doing right. With this feedback, you can make meaningful changes to your customer service, ensuring your customers’ needs are always met.
7. Ask for Customer Reviews
Customer reviews can help you build your online reputation and improve your credibility. When a new customer in your area is looking for roofing services, they’ll be quick to look through reviews to determine which company they want to work with. If you don’t have any reviews, new prospects might feel inclined to explore roofing services with your competitors instead.
You can use roofing email marketing to ask past customers to review you online. If you’re struggling to gain reviews, consider offering an incentive or a discount on their next service. The best way to ensure you have a steady flow of new reviews is to create an automated follow-up email marketing journey. After a service is completed, your customer will automatically be added to a follow-up journey requesting a review.
8. Before-and-After Photos
Before-and-after photos highlight the value your business provides and the quality of your craftsmanship. It’s the most effective way to show off your work and build stronger connections with prospects. You can use before-and-after photos in your email marketing to make your content more visually appealing. It can also be a persuasive way to show off tile roofs, metal roofs, gutter cleaning, and more.
9. Customer Welcome Journeys
After booking a service with a new customer, consider adding them to an automated welcome journey. This is the most effective way to nurture leads into loyal customers. You can use email marketing to highlight your business or add-on services. You can also use email marketing to educate your customers about gutter cleaning and maintenance tips.
10. Case Studies and Success Stories
Did you recently complete a total restoration or repair heavy damage after a big storm? Share the story with your customers using roofer email marketing. You can use email marketing to highlight success stories, testimonials, and case studies. This will help humanize your brand and speak to the quality of services you provide. It can also help boost sales and revenue over time.
Improve Your Email Marketing for Roofing Business Today
No matter the size of your roofing business, email marketing software is a must for any effective marketing strategy. Email marketing is one of the most powerful marketing tools to engage with new, current, and past customers.
Townsquare Interactive’s business management platform is designed to help streamline sales and marketing tactics for small businesses. With our platform, you can develop automated email marketing campaigns, segment your sends, and re-engage with past customers through automated workflows.