Fitness marketers and gym owners can leverage the power of marketing to connect with a prospective audience and engage with their current members. There are a variety of marketing channels, each with a different goal and audience. One of the most effective channels is email marketing.
There are many ways gyms and fitness studios can benefit from a CRM with automated email marketing and SMS marketing. Whether you’re looking to attract new clients or engage with your members, email marketing is one of the more powerful tools to boost sales and increase engagement.
Not sure how to get started? Here are 10 strategies for email marketing for gyms to consider.
1. Monthly Newsletters
Monthly newsletters are great engagement tools to keep current members engaged with your offerings. In your newsletter, you can highlight gym classes, events, and special holiday hours. You can also add a membership survey and gather feedback monthly. You can send a monthly newsletter to current and past members. For the newsletter to past members, you can include an exclusive offer to win them back. This is a great way to keep current members informed while trying to re-engage your other audiences with your services.
2. Referral Program
Leverage the loyalty of your current members with a referral program to get more members and boost sales. A referral program rewards members for their word-of-mouth marketing. Every person they refer to your gym they’ll get rewarded with a gift or discount. This is a great way to acquire new members while improving customer loyalty.
With email marketing, you can market your referral program to your current members, highlighting the program. You can also create a point system for the referral program. The more points you earn, the better the gift.
3. Welcome Series
When someone signs up for a gym membership, you want them to feel welcomed and informed about your services. Automating an email welcome series is the most effective way to engage with new members during the first few weeks or months. This is a great way to keep your gym top of mind during the beginning of their memberships.
With a business management platform like Townsquare Interactive’s, you can automate your welcome series to send specific days. This way, new customers will automatically enter the welcome series the day they sign up, and you don’t need to do it manually. Not sure where to get started? We also have email templates you can use to help streamline the brainstorming process.
4. Membership Updates
You can also use fitness email marketing to send updates about your current membership. You can send payment reminders, cancellation confirmations, or notices about recent membership updates. This can help improve client communication and ensure your members are always informed.
5. Monthly Deals and Specials
Are you running a special promotion for Black Friday? Are you developing a ‘new year, new me’ campaign to drive membership sales? Email marketing is one of the best tools to get your sale noticed by a prospective audience. This is a great way to get more prospects signed up for a membership at a discounted rate. You can also segment your email marketing sends and personalize your marketing language to align with their needs.
6. Share Success Stories
Sharing success stories is a great way to sell your products and services. If you’re a personal trainer, you can share a recent customer’s journey in your next email marketing campaign. You can highlight changes in body weight, muscle growth, or physique. This is a great way to soft sell the value of your services and to upsell members to personal trainer services.
7. Highlight New Workouts
Not every email you send needs to be salesy. You can also send emails highlighting tools and tips gym goers can use to improve their everyday routine. This can help boost customer loyalty and improve retention rates. You can use email marketing for gyms to keep users engaged with new workouts, tips, and gym tricks. This will highlight the value your gym provides and help you reduce churn.
8. Win Back Series
A win-back series can encourage past customers to reinstate their membership. You can use special offers and discounts to encourage people to rejoin your gym. You can also highlight services, new gym classes, and other benefits. With Townsquare Interactive, you can automate your win-back journey to send when someone expires their membership.
9. Trial Follow-ups
If you offer trials, you’ll want to schedule follow-ups to send to customers after their trial ends. This is the best way to boost conversions and ensure the trial doesn’t go wasted. With a business management platform like Townsquare Interactive, you can incorporate SMS marketing to send follow-ups. This will help you maximize your reach and increase trial conversions.
10. Class Reminders
Use automated reminders to ensure your members never miss a class or personal trainer appointment. Email reminders are designed to eliminate no-shows and keep your members informed. If someone needs to change their class, you can also offer rescheduling solutions or alternative classes in the email. This fitness email marketing tactic can help improve retention rates and overall customer experience.
Take Your Fitness Email Marketing to the Next Level
Whether you’re a personal trainer or a small local gym, fitness email marketing is a powerful engagement tool you should consider incorporating into your marketing strategy. With Townsquare Interactive’s business management platform, you can develop compelling campaigns that target your audience’s likes and interests. We also have email marketing templates and automation tools you can use to streamline the effectiveness of your upcoming marketing campaign.