Brand awareness is often seen as the first stage of any effective sales or marketing funnel. Once a customer is familiar with your products and services, they are more likely to purchase in the future. The more time and effort you put into getting your brand’s logo, tagline, and story noticed, the more likely you are to be remembered by your target audience.
If you don’t have a brand awareness strategy, you may struggle to retain clients and connect with new ones. Here’s why brand awareness is so important for small business owners:
Why is Brand Awareness Important?
Brand awareness helps small business owners build recognition in their community. With brand awareness strategies, small business owners can develop stronger connections with prospects and customers. Over time, this can improve profitability, increase sales, and help achieve sustainable, long-term growth. Brand awareness can also help boost customer loyalty, leading to more referrals and improving word-of-mouth marketing in your community.
Businesses that don’t put time and effort into building a brand awareness strategy may find scaling their business more challenging. You may also struggle to keep your business name top of mind with your target audience’s mind.
How to Increase Brand Awareness
Whether you’re a local plumber, contractor, or healthcare provider, there are many innovative ways you can build brand awareness in your community. Here’s how to create brand awareness using marketing and business management tools:
1. Local SEO Marketing
Local SEO strategies can help you grow your online presence and increase local visibility. The best way to ensure your small business is showing up for local search queries is to ensure you have an optimized Google Business Profile. You’ll want to ensure that all information is up to date. You’ll also want to start using relevant keywords that pertain to your local area. Some businesses also benefit from developing different location pages for the communities they work in.
Townsquare Interactive is here to help you grow your business through search engine optimization. We’ll help you get more strategic with your keywords, ensure your web design is mobile-friendly, and help you gain a spot on the first page of the SERPs.
2. Innovative Web Design
An SEO-optimized website with a customer-centric web design can help you convert web visitors into customers quicker and more efficiently. When prospects visit your website, they want to find information about your products and services. With strategically placed CTA buttons and easy-to-follow navigation bars, you can improve the user experience for your customers, ensuring their needs are met at every stage of the sales funnel. This will help your brand establish credibility and trust with consumers over time.
3. Paid Advertising Strategy
Are you looking to fill your sales funnel with qualified leads? Paid advertising can help you boost brand awareness with a new prospective audience. With compelling copy and visuals, you can continue to build brand recognition with a strategically targeted audience. This can also help you maintain your competitive advantage.
4. Business Listing Management
The last thing you want is for a new customer or prospect to visit the wrong address or call the wrong number. Ensuring your business information is updated across various online listings can help you grow your business and improve the customer experience. You’ll want to regularly check to see if your business information is correct on social media, online directories, Yelp, and Google. You’ll also want to review and update local listings and directories regularly.
5. Email and SMS Marketing
Email marketing and SMS marketing are marketing channels to nurture leads into paying customers. With prospecting campaigns, re-engagement workflows, and sales follow-ups, you can ensure your brand is always top of mind at every stage of the buyer’s journey.
Townsquare Interactive has built-in email and SMS marketing tools to personalize your marketing initiatives. We also have marketing templates to help streamline the creation process.
6. Business Management Platform
A business management platform is vital to the success of your small business. Once you’re ready to grow and scale your business, you’ll need a cloud-based CRM to track client communication and encourage repeat business from your current customers. These platforms also have automation tools to reduce the need for repetitive tasks in the workplace, giving your team more time to focus on strategy.
Townsquare Interactive’s business management platform is designed with small businesses in mind. We have tools and features that can help you establish your online presence and engage with your customers. Our platform can also help you with everyday workweek tasks to improve customer management, send follow-ups, and increase online conversions.
7. Social Media Marketing
Social media marketing can be used to build connections and boost brand awareness. There are a variety of platforms you can consider, each with a very different audience. If you own a law firm, you may find that Facebook or LinkedIn is best for your strategy. However, if you own a local boutique or med spa, TikTok and Instagram might deliver better results. When developing your campaign and strategy, always consider your audience and goals.
The team at Townsquare Interactive will help manage your social media strategy on your behalf. We’ll also help engage with your audience on different platforms, ensuring a touchpoint is never missed.
Learn How to Create Brand Awareness With Townsquare Interactive
Whether you’re a local business serving a small community or a local boutique looking to expand your reach, brand awareness is crucial for your future success.
With a business management platform like Townsquare Interactive, you can get creative with your approach to sales and marketing. We have a built-in CRM, email marketing tools, and an integrated inbox you can use to build connections with your target audience. We’re also here to help you grow your business through SEO, social media, and paid advertising.