As the economy begins to normalize in the new year, it’s important that small business owners do everything they can to boost their marketing efforts and give their business every chance at success. A large part of that comes down to how well you use your marketing...
Read our updated article for holiday marketing ideas in 2022! The holiday season is upon us, which means the gift-giving frenzy has commenced! Is your small business taking full advantage of all the marketing opportunities available to help you win over...
Small business owners in Yakima, Washington know their success depends on bringing in enough customers. And that depends on how well they utilize their digital marketing and advertising budget. If you’re a small business owner wondering how you can maximize the return...
Curious about how Townsquare Interactive stacks up against big-name lead-generation companies? As major players in the digital space for small businesses, they have some similarities—but even more differences. One builds a solid online presence designed to funnel...
With more and more people going online and turning to search engines for help finding the salon services they need, digital marketing for salons has never been more important. Every salon depends on leads to survive—no matter where your business is located or how long...
Small business owners in Twin Falls, Idaho know their success depends on bringing in enough customers. And that depends on how well they utilize their digital marketing and advertising budget. If you’re a small business owner wondering how you can maximize the return...
Want to try your hand at writing blog posts to get more engagement for your business? Blog posts are a great way to share information your customers will find useful and establish yourself as an expert in your industry. But, after you've written your post, it's...
Every owner of a restaurant, bakery, food truck or coffee shop depends on customers to survive—no matter where you’re located or how long you’ve been serving delicious meals or tasty treats to your community. Without a dependable way to attract new customers to your...
Business owners based in Texarkana, Arkansas depend on bringing in fresh leads and attracting new customers. How successful they are depends on how well they use their marketing and advertising budget. If you’re a business owner wondering how you can grow your...
Should You Hire an SEO Professional? Yes. Well, maybe. If you are reading this, then there is a good chance you are a business owner. There’s also probably a good chance you have heard the phrase “Oh, I can do that myself” before. Maybe you’re a plumber and you have...
With more and more people going online and turning to search engines for help finding the paving and excavating services they need, digital marketing for excavation contractors has never been more important. Every paving and excavation company depends on leads to...
Read our Black Friday Marketing tips for 2022. Black Friday and Cyber Monday are once-a-year opportunities for small business owners to attract more customers and make more sales. Why? Bargain hunters across the country are taking to Google or heading out to town to...
Business owners based in Princeton, New Jersey depend on bringing in fresh leads and attracting new customers. How successful they are depends on how well they use their marketing and advertising budget. If you’re a business owner wondering how you can grow your...
TREE SERVICE COMPANY GENERATES 135% INCREASE IN CALLS AFTER PARTNERING WITH TOWNSQUARE INTERACTIVE Affordable Tree & Shrub Experts has been with Townsquare Interactive since July 2018. Before coming on with Townsquare Interactive, they were paying multiple...
Updated on January 4, 2024 With more and more people going online and turning to search engines for help finding the moving services they need, digital marketing for moving companies has never been more important. Every moving company depends on leads to survive—no...
Small business owners in Owensboro, Kentucky know the success of their business depends on bringing in fresh leads and attracting new customers. And that depends on how well they use their limited marketing and advertising budget. If you’re a small business owner...
Updated June 5, 2022 As a small business owner, finding new customers can take work. Nextdoor is a social platform where people in the same and surrounding communities can connect and share news. Business owners can take advantage of Nextdoor by using their Business...
With more and more people going online and turning to search engines for help finding the home remodeling services they need, digital marketing for remodeling companies has never been more important. Every home remodeling contractor and home remodeling company depends...
Small business owners in Grand Junction, Colorado know their success depends on bringing in fresh leads and attracting new customers. And that depends on how well they use their limited marketing and advertising budget. If you’re a small business owner wondering how...
Seeing your website at the top of the first search engine results page (SERP) is an accomplishment for any business. We all want that page-one ranking, but there are right ways and wrong ways to get there. Since its launch, Google has had to regularly update its...
It’s that spooky time of the year again! Halloween is the perfect chance to have a little fun with your business and get your customers in on it. But if you’re running low on small business marketing ideas or just need some inspiration, you’re in luck! Keep reading...
Small business owners in Killeen, Texas know their success depends on bringing in fresh leads and attracting new customers. And that depends on how well they use their limited marketing and advertising budget. If you’re a small business owner wondering how you can...
Every flooring contractor and flooring company depends on leads to survive—no matter where you’re located or how long you’ve been completing flooring jobs for your community. Without a dependable way to generate flooring leads, bringing in new flooring jobs and making...
Small business owners in Bozeman, Montana know their success depends on getting enough leads and customers. And that depends on how well they use their marketing and advertising budget. If you’re a small business owner wondering how you can maximize the return on your...
Every business looks for a competitive edge. When it comes to digital marketing strategies, success or failure hinges on the strength of your online visibility. Most businesses with an online presence are actively engaged in, or are at least familiar with, search...
Every electrical contractor and electrical company needs leads to survive—no matter your location or how long you’ve been completing electrical jobs for your community. Without a good way to generate electrical leads, bringing in new electrical jobs and making money...
Small business owners in Bangor, Maine know their success depends on bringing in enough customers. And that depends on how well they utilize their marketing and advertising budget. If you’re a small business owner wondering how you can maximize the return on your...
Updated on March 8, 2023 Investing in a professionally designed website is one of the best things you can do for your small business. Think of it as your online storefront - it's the first thing most of your potential customers will ever see of your business, so...
Every painter needs painting leads and painting jobs to survive—no matter your location or how long you’ve been completing painting jobs for your community. Without a good flow of new painting leads, bringing in new customers and making money become impossible. But,...
Did you know there are 411,000 people searching for tow trucks across the US each month? If you’re not online, you’re not competing. One of the best things you can do for your towing business is to build a website. Your website acts as an online storefront and is an...
If you’re a small business owner in Billings, Montana, your success depends on how effectively you use your advertising and marketing budget. But what’s the best way to do that? Should you work with a local digital marketing company, ad agency or website company?...
Wonder which search engines are most popular? Google owns over 92% of searches worldwide, while their biggest competitor, Bing, only gets 2.5% of searches, followed by Yahoo and Baidu. Why is Google so popular among internet users? Because they give searchers what...
Updated on November 13, 2024 Lead generation is the end-all, be-all for small businesses, from contractors and construction companies to boutiques and specialty shops. For this article, we’re narrowing our focus to Angi. Angi (formerly Angie's List) is a lead...
When you’re a small business owner in Grand Rapids, Michigan, you know your success depends on how visible your business is to your ideal customers—and that depends on how well you’re using SEO and web design to your advantage. Working with a digital marketing company...
Benefits Apple uses multiple sources to populate Apple Maps with business listing information. But, many businesses are still missing from the Maps platform and list inaccurate information. The only way to make sure your business is listed and consistent is to claim...
No matter your location or how long your tree service business has been established, you need leads to survive. Without a continuous flow of tree service leads, bringing in new jobs and making money both become impossible. But when you create a system that regularly...
If you’re a small business owner in Boise, Idaho, how successful you are depends on how effectively you use your advertising and marketing budget. You have plenty of options to choose from, but where’s the best place to start? Should you work with a local digital...
Leads can make or break any contractor business, no matter where you’re located or how long your business has been serving your community. Without a reliable flow of exclusive contractor leads, sustaining your business long-term is impossible. But when you create a...
In a recent consumer survey conducted by BrightLocal, it was found that over 90% of consumers used the internet to find a local business, over 30% of whom did so every single day. We also know that 46% of all Google searches are for local businesses. Can your small...
If you’re a small business owner in Missoula, Montana, your success depends on how effectively you use your advertising and marketing budget. But what’s the best way to do that? Should you work with a local digital marketing company or ad agency? (Yes!) Should you...
Leads are the lifeblood of any HVAC business, no matter where you’re located or how long your business has been established. Without a steady flow of exclusive HVAC leads, sustaining your business long-term is impossible. But when you create a HVAC marketing campaign...
If you’re a small business owner in Portland, Maine, you know that your success depends on making the most of your advertising and marketing budget. But what’s the best way to do that? Should you work with a local digital marketing agency? (Absolutely!) Do you need to...
Leads can make or break any plumbing business, no matter where you’re located or how long your business has been established. Without a consistent flow of exclusive plumbing leads, sustaining your business long-term is impossible. But when you create a plumbing...
If you’re a small business owner in El Paso, Texas, your success depends on you making the most of your advertising and marketing budget. But what’s the best way to do that? Should you work with a local digital marketing agency? (Yes!) Should you analyze local SEO...
Updated on October 17, 2022 In the world we live in today, you are falling behind if your business is not online. According to reports, over 1 billion people actively use Google and its products, and 46% of all Google searches are for local businesses. Along with...
Generating more leads and bringing in new jobs and customers for your business in Lafayette, LA means you need to get a lot of eyes on your business while making the most of your digital marketing budget. But how can you do that in the most effective and affordable...
Updated on January 4, 2024 Leads can make or break any landscaping and lawn care business, no matter your location or how long you’ve been serving your community. Without a good flow of quality landscaper leads, sustaining your business is impossible. But when you...
Getting more leads for your small business in Evansville, IN means you need to make the most of your advertising and marketing budget. But what’s the most effective and affordable way for you to do that? Should you work with an advertising agency or local SEO company?...
Get Free Custom Report Updated on January 4, 2024 Leads can make or break any towing business, no matter your location or how long your business has been around. Without a constant flow of fresh towing leads, sustaining your business is impossible. But when you create...
Running a successful small business in Shreveport, LA means making the most of your advertising and marketing budget. But what’s the best way to do that? Should you work with a marketing agency? (Yes!) What about purchasing leads from a lead generation company? (It’s...
Leads are the lifeblood of every roofing business, no matter your location or how long your business has been established. Without a continuous flow of leads, bringing in new jobs and making money both become impossible. But when you create a system that regularly...
Your website should be an accurate reflection of your small business. So, if your existing site needs a facelift, or if you’re just starting to think about creating a website for your small business, keep that overarching goal in mind. The layout of your website plays...
You’ve probably heard about Google My Business listings, and you’ve definitely seen them if you’ve ever done a Google search. But how do you set up a Google My Business Listing for your business, and why should you? The simple explanation is that Google My Business...
Your small business has a beautiful website. It’s easy to navigate, modern in style, highly informative and full of compelling calls to action. You’re doing everything right—now you just have to make sure the right people are seeing it. Driving traffic to your website...
Are you tired of missing calls from potential customers who don’t leave voicemails? Recording a professional voicemail greeting for your business can change that. There are a few things you need to know to get started—here’s the fail-proof formula: First, make sure...
If you don’t have the money to spend on a comprehensive marketing campaign—maybe you’re just getting started or making room in the budget for another expense—you still have advertising options. And they’re all free. There’s nothing better, right? Of course, these...
When you’re searching for the right marketing partner or SEO company for your small business, the pressure is on to choose the agency that’s going to be a good fit for your long-term goals. Here are our suggestions for questions to ask a digital marketing agency or...
How do you respond to reviews for your small business? If you don’t respond to them at all, you might be in trouble. The worst thing you can do is ignore customer feedback—whether it’s positive or negative. If you are responding to reviews, how’s your tone? Do you...
By Victoria Putnam The world of search engine optimization (SEO) can seem confusing and overwhelming when you’re on the outside looking in. What is it, and should it really be the most important aspect of your online marketing strategy? Do you even need a strategy at...
Guest Post by Gusto Loyal employees aren’t a rare species. But keeping the team stoked to come to work each day is an obstacle every successful company has to overcome—and it’s something every company can achieve. Considering that three million Americans quit their...
We know that marketing your business can be a real pain in the neck if you don't really know what you're doing. But when you partner with us, like these chiropractic clinics have, we can relieve some of the stress and make it a little less painful. Hillside...
Are you ready to embrace your inner bargain hunter and track down the best deals on Black Friday, Small Business Saturday and Cyber Monday? Small businesses are a great place to look. Shopping at small businesses based in your area is the perfect way to stimulate...
An ancient proverb states: “If ye are prepared, ye shall not fear.” This wisdom can be applied to many things, including taxes. Doing all you can to prepare for an audit will likely prevent you from being the subject of one. Bookly provides tips to help best prepare...
The end of summer is fast approaching and it’s time to start sending the kids back to school, not to mention you’ve got a business to run! There’s no time to pick up the paper or scour the internet to find school and office supply deals for your business and your...
Starting a business is no small feat. Between the long hours, juggling work and life, balancing the books, satisfying customers, and finding ways to grow, there’s a lot going on. We asked small business owners across the country their best advice for starting a...
If you haven’t heard, or maybe you don’t want to hear, Amazon recently purchased Whole Foods for a hefty $13.7 billion. What does that mean for small businesses, or does it mean anything at all? Giant retailers have been moving in on small businesses for some time,...
Updated on June 21, 2023 Regardless of the type of business you own, finding a balance between work and life is a challenge for anyone. Can you find work-life balance? If it is possible, how do you balance your passion – or what helps you provide for your family –...
Updated April 24, 2023 Discover the Benefits of Customer Targeting and Retargeting Marketing a business online is becoming more challenging with each passing month. It seems like there’s a new advance in technology every day that could help your business, but you...
Finding Work-Life Balance Small business owners wear a lot of hats, and chances are, if you are one of them, you struggle to find enough time to balance the different aspects of your business and your life. How do you keep track of meetings and appointments when...
“I don’t need to do any online marketing, I get all of my business from word-of-mouth.” In this day and age of technology, you’d be surprised how many small business owners have this mindset. Don’t get us wrong – Referrals and word-of-mouth marketing are great ways to...
< “The issue is you, it ain’t the world. The person that has to change is you.” These powerful words were spoken by Robert Fiacco, an inspirational speaker and author, during a Thursday morning TSI Talks at Townsquare Interactive. 50+ young professionals had the...
Small Business Economy It is the backbone of the American economy. Yes, it has been said for many years that small businesses are truly what makes the American economy tick. Their success is essential to growth and prosperity, and they are a vital part of the economy...
Reviews are a tough business for any company, especially when you run into the occasional unfavorable review from a customer you thought you served well only to find out you missed the mark. Or something that could’ve been dealt with by your company was never...
Remember those business resolutions you committed to in January? You were going to improve your marketing. Get your bookkeeping together. File that huge stack of papers on your desk. Okay, it’s mid-year, and now that you are more than 30 days into the new year, you’ve...
When it comes to their websites, most business owners want to know why they're not getting more calls or online submissions. A valid concern for a small business owner looking for ways to grow a business and establish a successful online marketing campaign. However,...
The short answer is yes. If you sell products or services, an e-commerce platform is an essential element to your online web presence. There's more than 191.1 million online shoppers in the United States alone and over $703 billion being spent online shopping. Your...
by Amy Bareham You and me? We’re visual people. (At least that’s what major social media channels like Facebook, Instagram and Twitter have found.) Correct me if I’m wrong, but the social era has changed the rules of the marketing game. If your small business is...
As a small business owner, you want to own as many spots at the top of Google’s searches as possible. To accomplish this, you’ve set up three or more websites in hopes that you will take the top three advantage. But as you search for your business online you are...
When will I be on the 1st page of Google? Ahh, the age old question – and by age old, I mean, Google hasn’t even celebrated their 20th birthday yet (mark your calendars, ladies and gents). All that aside, as a business owner, I’m sure you’ve tossed and turned at night...
by Lo'Vonia Parks With most things in life, there is the power of three. The Trinity, the Three Amigos, a Children’s Meal with a toy and drink… you get the point. When thinking of the rule of three, people often think about something pop-culture related. However, it...
Have a website but not sure it's doing its job? As you know, your website is an important aspect of your business. It's your digital storefront that makes you visible and available 24/7 to current and potential customers. Here's how to make sure your website is...
by Katherine Genske So, you’ve invested in your company’s online presence and SEO services – congratulations! Your well on your way to growing your business. Now, the first question that pops in your head is, “When will I see results?” The complicated, frustrating...
by Jacob Robinson Ok – disclaimer, I don’t know Garth Brooks personally (I wish I did), but I did go to one of his concerts. I drove 4 hours from Charlotte NC to Charleston, SC and paid more than $100 for a ticket to a concert that was guaranteed to be AMAZING. At...
Here are a few common reasons your small business website isn't bringing in new business. Below we highlight a number of areas where your website (or overall web presence) may be falling short. Common Website Content Issues It's boring – Does your website sound like...
The word “usability” has many different connotations. However, the definition is simple and can be applied to almost anything. If something is “usable,” according to Steve Krug, author of “Don’t Make Me Think,” it means: “A person of average (or even below average)...
by SeQuoya Addison I think we can all agree that social media effects our day, everyday, in one way or another. We use it for personal reasons, business reasons, as a source for research and to get our daily news. With the power and reach social media has, it’s...
by Nadia Saar Are You Making These 5 Digital Marketing Mistakes With Your Small Business? Every small business needs a successful online presence to survive in today's digital world. Social networks and websites are dominating the market. Because of this, every...
When you think about the phrase “top-of-mind advertising,” what comes to mind? Billboards, radio commercials, flyers/postcards, and a wacky flailing inflatable arm tube man on the street corner? Great! Those are all great vehicles of advertising that have proven...
There's Opportunity in Every Online Review Are you listening to your customers? Really listening? Reviews are usually a touchy subject for businesses because of how critical they are to success. It’s common for businesses to shrug off great reviews and panic when a 1...
By: Nick Felton What to say when someone asks "what do you do?" We’ve all had that awkward moment, right? When someone asks, “So what do you do for a living?”….Pause...”Well, we uh,…I build things”. And that’s where the conversation starts to fizzle out…Right from...
by Chris Ireland & Jacob Robinson Think about the greatest leaders in history. Individuals like Abraham Lincoln, Martin Luther King, and Margaret Thatcher might come to mind. Do you know what made them or for that matter any leaders in your life, great? No one is...
By: Amy Merrill We live in the digital age. Gone are the days where a business can simply rely on word of mouth. Did you know that 91% of adults have their mobile phone within arm’s reach 24/7 and 88% of consumers say they trust online reviews as much as personal...
by Becky Giefer Facebook has over 1.4 billion monthly active users. More and more small businesses are becoming aware of the need to keep up with this lucrative facet of their online presence. Social media is not a fleeting trend, it continues to evolve and it’s...
by Nadia Saar Digital marketing and social media are all the rage in the marketing world. But, there are a full range of offline mediums at your disposal to help drive brand awareness. One of the oldest mediums around is print marketing. Nowadays, print marketing and...
by Doug Sewell Google My Business is one of the easiest ways to get your business found by potential customers. In fact, local listings will show up as the number one spot on Google 93% of the time in local search. From an SEO perspective, Google My Business is...
by Amy Merrill Have you ever searched for a business and found wrong or conflicting information? I bet you have. On average, 2 in 3 business listings contain incorrect information. Duplicate listings are a serious problem for businesses. They cause confusion and doubt...
by Amy Hoglund When you sign into your social accounts, are you eagerly waiting a sponsored ad or a sales pitch? Absolutely not. This is where you go to see how Jan is doing after her big move to Cali, or how Jack’s “Sunday Funday” is going at the local brewery....
by David Anders Make use of simple ways to better your content and increase your conversion. A potential customer has found your website. Awesome! Now you want to convert them from a browsing reader to an active customer. The best way to do that? Well-developed...
Our passion is for small business. We understand how much time and money goes into running a business and we want you to keep even more of the money you make. We have teamed up with WorldPlay, one of the largest global payments providers, to offer you a...
by Townsquare Interactive (Contributor: Danni Dichito) Social media is still very much misunderstood by many small business owners. Business owners are confused about the value of social media. And if they are using Facebook and Twitter, they don't always know the...