Do you know the difference between SEO facts and fiction? We're going to shed light on 7 SEO myths to help you uncover the truth! SEO Myth #1: "Google Changes Its Algorithm Too Often" Google’s updates always have the user in mind. Updates happen if they can improve...
Here are a few common reasons your small business website isn't bringing in new business. Below we highlight a number of areas where your website (or overall web presence) may be falling short. Common Website Content Issues It's boring – Does your website sound like...
By: Jacob Robinson Every day articles are written about search engine optimization (SEO). They consist of a litany of topics for both beginners and the experienced. If you combine these articles with the multitude of calls business owners receive from salespeople...
When you think about the phrase “top-of-mind advertising,” what comes to mind? Billboards, radio commercials, flyers/postcards, and a wacky flailing inflatable arm tube man on the street corner? Great! Those are all great vehicles of advertising that have proven...
by Doug Sewell The 3 Most Important Google Algorithm Ranking Factors Did you know Google isn’t hiding its top ranking factors anymore? While there are hundreds of factors that go into what makes a website rank well, in simplest terms, the top three factors...
How Reviews Impact Local SEO Did you know online reviews play a supporting role for local SEO? If you think about it, it makes sense! Before a customer makes a purchase or visits a storefront, they want to be assured they’re making the absolute best decision. One of...
by Doug Sewell Google My Business is one of the easiest ways to get your business found by potential customers. In fact, local listings will show up as the number one spot on Google 93% of the time in local search. From an SEO perspective, Google My Business is...
by Amy Merrill Have you ever searched for a business and found wrong or conflicting information? I bet you have. On average, 2 in 3 business listings contain incorrect information. Duplicate listings are a serious problem for businesses. They cause confusion and doubt...
by Laura Edington Elevate your lackluster content and bring in more business “Either write something worth reading or do something worth writing.” - Benjamin Franklin Well worded websites that focus on understanding the customer have never been more important. The...
by Patrick Bogans Secondary pages can help pad your site with engaging information Blogs, SEO analysts and fellow businessmen recommend that your business’s homepage has a decent amount of relevant information about your company. Secondary pages are pages that you...
By: Jacob Robinson Do you remember life before your smartphone? How did you gather information? For many, getting answers took a long time and involved a phone book, a phone call, or booting up your desktop. Finding answers took some leg work and planning. Today,...
by Holly Czuba It happens all the time. We work with thousands of small and medium sized business owners (exactly who the calls target). You pick up the phone and hear either a real person or a machine, claiming they are affiliated with Google or XYZ search engine,...
by Amy Hoglund Google My Business is hands down the most beneficial tool Google has to offer business owners. Start setting one up ASAP if you don’t currently have one (or we can do it for you, of course). Google My Business makes it easy for potential clients to get...
By: Jacob Robinson On July 28th, Google began to shut down unclaimed Google My Business (GMB) accounts. They are also going to “unverify” inactive Google My Business Pages. This news is critical for business owners to understand, as it has the potential to impact your...
by Amy Hoglund Want social media FAQs and stats all in one place? You’re in luck! I’ve created a “Social Media Cheat Sheet” for you to keep handy, giving you a deeper understanding of the industry. Let’s start with the FAQs. Frequently Asked Social Media Questions...
By: Jacob Robinson Businesses are constantly looking for ways to drive sales and grow their business. One of the best ways to do this is through search engine optimization (SEO). SEO is defined as the set of processes followed to achieve higher ranking within organic...
by: Holly Czuba We live in a mobile world. Contractors spend 90%+ of their day on job sites. When they need something, they pull out their phone or tablet to get it done. We work with a number of contractors and have compiled a list of marketing tips, keeping in mind...
by Amy Hoglund When it comes to Search Engine Optimization (SEO), you may hear industry jargon get tossed around, but have no idea what actually goes into it. We’re here to help clear the muddle. Today I’m focusing on the significance of Off-Page SEO- specifically...
By: Jacob Robinson Increasing Conversion Rates With Long-Tail Keywords A key metric to any business’s online performance is website conversion rate (the percentage of people who come to your website take some sort of action). There are various ways to increase...
For many business owners, there's confusion about the differences between national SEO and local SEO. What are they, exactly? What strategy do you need? You might be asking yourself these questions. It's hard enough to understand all of the technical aspects of search...
By: Holly Czuba This is big news in our industry right now. Google is going to stop showing non-mobile-friendly websites in their mobile search results. Business owners stand to lose half of their visibility on the web if they're not ready. I say "half their...
Updated April 12, 2017 With Google’s constant algorithm updates, local search has been taken to a whole new level. Basic SEO practices like keyword research, meta tags, indexing, and penalty recovery are still in place. However, content, directory listings, and mobile...
By: Holly Czuba Google rarely gives us explicit information about how they rank websites in their search results. SEOs make educated guesses and experiment and extrapolate from what Google does reveal. We know what works and what doesn't, but Google never lays out...
By Ryan Dearth “If you can’t explain it simply, you don’t understand it well enough.” -Albert Einstein Every SEO professional knows the tactics and strategies required to improve rankings and search visibility for a client's business or organization. We have a...
By Kala Halbert Okay business owners – you’re sitting on your couch on a Sunday evening, thinking about the week ahead and you decide to pull up Yelp to see if there are any new reviews from the busy past weekend. First one's good, next is better and then BAM - punch...
By Carissa Foley As businesses prepare to move into 2015, an online presence needs to be the #1 area to invest advertising dollars. When evaluating advertising dollar allocation small business owners have a tendency to look at their website as a cost rather than an...