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What do you think of when you see Facebook? Probably a place to share status updates, photo albums from this year’s vacation, pictures of the kids on their first day of school—that kind of thing, right? While Facebook is the undeniable leader in connecting people, it’s also a gold mine for small businesses thanks to
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Do you know the difference between search engine optimization (SEO) and search engine marketing (SEM)? Unfortunately, the terms are often used interchangeably, even though they’re different strategies. That can make it hard to determine which of the two is a better fit for your business. Should you invest in one or the other, or maybe
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At the surface level, lead generation is every business’s ultimate goal. Leads are potential customers, so collecting leads is, by all accounts, a sound business move. However, not all leads are created equal, and not all methods of gathering them guarantee quality. For example, you’ve likely heard of HomeAdvisor and Angie’s List. Both are sites
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Online reviews are a powerful marketing tool for your business. Think about it: how often do you hop online to see what other people are saying about a product or service you’re interested in purchasing? All the time, right? Your potential customers are doing the same thing, so make sure you’re winning the review game.
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Your website should be an accurate reflection of your small business. So, if your existing site needs a facelift, or if you’re just starting to think about creating a website for your small business, keep that overarching goal in mind. The layout of your website plays a huge role in how well it converts customers—or
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I want this business to succeed due to hard work, commitment, loyalty. Scott Javahari and Neal Wilson have a long history in the construction industry, and they teamed up when they both decided it was time to leave their previous jobs. The result was Preferred Fence Solutions, a premier fencing company in Oklahoma City, OK.
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You’ve probably heard about Google My Business listings, and you’ve definitely seen them if you’ve ever done a Google search. But how do you set up a Google My Business Listing for your business, and why should you? The simple explanation is that Google My Business listings are beneficial to your search engine optimization
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Your small business has a beautiful website. It’s easy to navigate, modern in style, highly informative and full of compelling calls to action. You’re doing everything right—now you just have to make sure the right people are seeing it. Driving traffic to your website is essential for effective online marketing. Just like you can’t sell
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John F. Chase has been building homes and communities in Southern Maine for over 33 years—but it took him some time to discover his passion for construction. Growing up, one of his grandfathers was a police chief, and the other was a local painter and contractor. Initially, John felt pulled in both directions. In 1986,
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Are you tired of missing calls from potential customers who don’t leave voicemails? Recording a professional voicemail greeting for your business can change that. There are a few things you need to know to get started—here’s the fail-proof formula: First, make sure your caller knows they’ve reached the right business. “You’ve reached ABC Company.” Next,
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If you don’t have the money to spend on a comprehensive marketing campaign—maybe you’re just getting started or making room in the budget for another expense—you still have advertising options. And they’re all free. There’s nothing better, right? Of course, these options still require your time and attention, but those can be easier to budget
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When you’re searching for the right marketing partner or SEO company for your small business, the pressure is on to choose the agency that’s going to be a good fit for your long-term goals. Here are our suggestions for questions to ask a digital marketing agency or SEO company you’re considering hiring. 1 What process
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