Amber Moon Studios

“I found solutions to keep me away from the computer!"

– Sharon Boon

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About Amber Moon Studios

As a fitness guru for nearly 30 years, Sharon embodies, teaches, and fosters both fitness and wellness. Sharon opened her Austin-based business, Amber Moon in 2006 where she has helped countless clients achieve their health and wellness goals through triathlon training, pilates, yoga, swim/run/bike training, cranial-sacral therapy, and massage.

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The Challenge

Administration time eating away at potential earnings

With an ever-growing studio to manage, Sharon was being forced to give up her precious (and billable!) session time with clients so that she could keep up with unending administrative tasks. She was frustrated by having to deal with computer-based tasks like sending out reminders, collecting payments, filing away profiles, and scheduling appointments. Overloaded, Sharon needed a way to continue growing her client base without spending more time in front of the computer.With so much miscommunication no-shows became a regular occurrence. In one week, they lost six sessions to no-shows, and Amber still had to pay the trainers. They lost time, money – and morale.

As the company began to grow exponentially, Calleran knew they needed a more advanced CRM system that included automatic bookings, and payment — a platform that could support all the nitty-gritty work of their unique business model. Otherwise, they were not going to be able to scale successfully.

Our Solution

Automating day-to-day admin tasks to win back billable hours

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Marketing

With Townsquare's marketing features, Sharon segmented her clientele into groups and sends them automated and personalized messages announcing new sessions or classes, and advertising specialized packages to appropriate customers. Sharon has increased her revenues and rewarded her clients for their loyalty.

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Scheduling software & calendar

With automated booking & reminders, Sharon recouped her billable time and regained control of her workday. She no longer has to spend valuable hours actively managing scheduling changes. While she used to spend a full day each week on administration, she now spends only a few hours, earning her a full day of potential client session time.

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Online payments

Streamlining financial processes, Sharon started using Townsquare App’s online payment feature to let her clients pay upon booking. With payments collected upfront online, Sharon doesn’t have to face the hassles of payment collection and never worries about chasing clients to get her money in the bank.

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Online classes

With the online training trend on the rise,
Sharon converted her in-person pilates clients into using Townsquare App’s seamless Zoom integration. Sharon now enables her clients to book, pay for, and attend, online video classes from any device anywhere in the world.

The Result

Townsquare cut Sharon’s admin time by half and increased her earning potential

After integrating Townsquare App, Sharon no longer had to dedicate a full day each week to sitting behind a computer. Our full suite of features positioned Sharon to spend more time with her clients and far less time on administration tasks, all while increasing her earning potential and moving her entire business online.

To this day, Townsquare continues to enable Sharon’s business to evolve and grow by providing features that match her needs at all stages of her business lifecycle.