Website Design for HVAC
Your logo represents your business - it's what people recognize first, so it should be one of the first things visible on your website. It's a great way to build brand awareness and name recognition.
The navigation menu on your website should be intuitive and easy to understand. Instead of overwhelming visitors with dozens of links, keep it simple and encourage them to explore.
Your website's goal is to get your ideal customers to take action by contacting you or filling out a form. Well-placed calls to action throughout your website will prompt them to take that next step.
Show your visitors a quick summary of the HVAC services you provide so they know you're the contractor they need. Each feature should include a call-to-action button that takes them deeper into your website.
The content on your website should include links to the other pages on your site. This not only keeps visitors on your site for a longer period of time, but also improves your rankings on Google.
HVAC emergencies happen all the time, and your ideal customers won't always be sitting at a computer when they need to search the web for help. You can give yourself a better chance of being the HVAC specialist they call by making sure your website is mobile friendly.
What does that mean? A website optimized for mobile viewing will automatically adjust to fit the size of the screen it's displayed on, so your customers won't have to pinch, zoom or click tiny buttons to contact you. Your ideal customers will be able to view and use your website no matter where they are.